Content Executive (Marketing)

We are currently looking for a talented and driven Marketing Executive to join our team in Istanbul. As a founding member of the Lalamove Turkey marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the Turkish market.
What You'll Do:

Support Marketing team in planning and implementing campaigns for users and drivers in Turkey
Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
Manage entire campaign workflow, including testing, creative, operational, and reporting
Use various communication channels such as email, push notifications, in-app popups, and other re-marketing channels
Manage segmentation strategy for campaign testing and analysis
Track and optimize campaign performance and monitor competitors' campaigns
Collaborate with cross-functional teams for campaign strategy planning and execution
Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned
What You'll Need:

Bachelor's degree in Marketing, Business, or related field
Minimum 2 years of working experience in both digital and offline marketing
Excellent command of spoken and written Turkish and English
Familiarity with the Turkish market, consumer preferences, and marketing trends
Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
Proven track record of executing successful marketing campaigns and achieving measurable results