Your primary responsibility will be to take ownership of the execution of the brand strategy and identity in the Canada/Ontario market and lead the dedicated team in charge of this market's product and commercial initiatives. You will also monitor financial results, player behaviors, and market insights to optimize strategy.
**Key Responsibilities**:
- You will be responsible for the growth and optimization of the casino website targeting Ontario and the rest of Canada.
- Define and communicate the local market/regional strategy, including commercial and product offerings for your assigned market, while continuously monitoring competitive positioning and future regulations.
- Collaborate with various teams to define and communicate the local market strategy, marketing and brand strategy, and operational plans.
- Work with the affiliate team to develop a marketing and brand strategy, ensuring an optimal media mix to drive mass-market player acquisition, provide a healthy ROI, and establish the brand. Extend market distribution via affiliate partnerships or media buying.
- Lead all activities related to the market, providing daily strategic leadership.
- Manage the dedicated team, product, and commercial initiatives to ensure targets are successfully met.
- Oversee all marketing activities, developing market-led operational processes, reporting, and analytical requirements.
- Monitor financial results, player behaviors, and market insights to drive optimization of strategy and tactical plans.
- Manage and optimize the annual budget, assist with quarterly business reviews and revenue forecasting, and provide regular reports to the Senior Management Team.
- Collaborate with the Product team across the full player journey, establishing effective continuous improvement initiatives to enhance acquisition, conversion efficiency, player onboarding, retention, and yield.
- Provide leadership and direction to cross-functional teams while working closely with other Regional Directors/Managers, Product/Business Owners, and cross-departmental teams to capture and optimize synergies.
**Requirements:
- Experience as a Country Manager or similar role within iGaming/Online Casino or E-commerce.
- In-depth knowledge and experience operating in the Canadian market.
- Ability to analyze data, act quickly, and drive change to achieve goals and targets.
- Strong commercial acumen.
- Excellent networking and influencing skills.
- A proactive leader who leads by example.
**Advantageous**:
- Previous experience in iGaming/Online Casino, Forex, or Crypto.
- Previous online marketing or country manager experience within the Canadian market.
- A deep understanding of the Canadian mindset, having lived there or having thorough knowledge of the culture.
- Experience working with remote teams across multiple time zones.
**Our offer**:
- Competitive salary synonymous with skills and experience.
- Performance and bonus structure dependent on achievement of set targets and personal performance.
- Remote work set up (within Europe).