**Company Description**
McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces, we've built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We're honored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, US Army, US Agriculture Dept, (and many more) have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India. McFadyen Digital has been a trusted employer for 37 years and believes that people are the most important part of our company. We're proud of our Great Place to Work certification.
The Digital Marketing Director is an integral part of the McFadyen Digital marketing team handling a variety of digital engagement responsibilities in support of brand building, content creation, event participation, partnerships, and more. Reporting to the CMO, this role carries a lot of possibilities, responsibilities, and visibility, as digital marketing is a key component in how McFadyen engages the market and earns new business. This position comes with a lot of responsibility and a lot of flexibility in terms of being able to make these processes your own.
**Top 5 responsibilities**
- Develop, execute and report-upon multi-channel digital marketing campaigns targeting prospects, clients, and partners
- Drive inbound leads via SEM, paid social, and SEO optimization
- Create multi-touch multi-channel nurture and re-targeting campaigns to engage high priority targets
- Utilize the McFadyen marketing technology stack to create, update, and maintain segmented target lists
- Create and maintain distinct personas for each of McFadyen Digital's key segment and people targets
**Other Responsibilities**
- Develop nurture campaigns to cover various topic tracks and stages of prospect maturity
- Syndicate McFadyen Digital's SME content to all relevant digital channels
- Evaluate and improve the existing lead scoring scheme
- Create social media posts to support content, event, brand, and partner promotion
- Run Search Campaigns on Google and Bing and report on the results
- Ensure the McFadyen web properties are SEO optimized
- Create digital campaigns to support podcast and webinar efforts
- Create repeatable reporting structure to communicate the results of campaigns and ad spends
**Qualifications**
- Advanced knowledge of digital marketing strategies and tactics
- Working knowledge of search engine optimization and search engine marketing tactics
- Experience with Salesforce B2B Marketing Cloud (Pardot)
- Experience with Google Ads Manager
- Experience with Google Analytics
- Experience with Canva, Photoshop, Illustrator, or other design and layout tools
- Ability to create marketing dashboards and reports for activities and ROI
- Ability to create marketing campaigns from source material and consultation with SMEs
- Fluent English mandatory
**Additional Information**
**Our Core Values**: Client Focus, Owning the Outcome, Adaptable, Caring
**Keywords**:Digital Marketing, Marketing Campaigns, Marketing Strategies, E-commerce.
McFadyen's goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients, partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US, Brazil, and India, we offer a world class work culture that enables top notch delivery for some of the world's most influential companies.
McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable.