Position Overview:
We are seeking an experienced and proactive Senior Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a proven track record in digital marketing, particularly in increasing social media presence, follower count, and online sales. Experience in the snacks or direct-to-consumer industry in the United States is essential.
Key Responsibilities
:
Social Media Management:
Develop and execute strategies to increase social media followers and engagement on Instagram, TikTok, LinkedIn, and Facebook.
Customer Loyalty:
Implement strategies to enhance customer loyalty and retention.
Vendor Management:
Collaborate with external vendors to manage website content and SEO.
Reporting:
Deliver weekly reports to executives, presenting strategic ideas and marketing data.
Collaboration:
Work closely with internal teams to ensure cohesive marketing efforts.
Trend Analysis:
Keep up with industry trends and conduct research to inform marketing strategies.
Community Building:
Build and nurture a community around the brand through engaging content and interactions.
Email and SMS Campaigns:
Launch and manage email and SMS campaigns, maintaining and growing the email and SMS lists.
Design Collaboration:
Work with internal and external designers, utilizing tools like Canva and Adobe Suite.
Brand Awareness:
Develop and execute creative campaigns to increase brand awareness.
Marketing Calendar:
Maintain a monthly marketing calendar to ensure timely execution of activities.
Website Traffic and Sales:
Develop strategies to increase website visitors and online sales.
Metrics Tracking
: Monitor and analyze marketing metrics to measure success and adjust strategies accordingly.
Hands-On Work:
Engage directly in the execution of marketing tasks, demonstrating a hands-on approach.
Qualifications:
- 5-7 years of experience in digital marketing.
- Proven track record of increasing social media followers and online sales.
- Experience with snacks brands or direct-to-consumer brands in the United States.
- Expertise in managing and growing social media platforms, particularly Instagram, TikTok, and Facebook.
- Strong understanding of SEO and website management.
- Excellent data analysis skills and ability to present marketing data to executives.
- Proficiency in launching and managing email and SMS campaigns.
- Experience with design tools such as Canva and Adobe Suite.
- Ability to work collaboratively with internal and external teams.
- Strong communication and organizational skills.
- Self-motivated and able to work independently with minimal supervision.
- Willingness to work 9-6 EST, Monday to Friday.
About Earthside Farms
Earthside Farms is a fast-growing snacks brand based in New York City. We are making significant strides in the big-box retail space and are looking for a talented Digital Marketing Specialist to join our team. We are committed to providing our customers with high-quality snack products and are eager to expand our online presence and community engagement.
If you are passionate about digital marketing and have a track record of driving online growth, we would love to hear from you. Apply today and join the Earthside Farms team!
To Apply:
Please send your resume, a cover letter detailing your relevant experience, and proof of your success in increasing social media followers and online sales to ******.
Earthside Farms is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
