The Company You'll Join Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine. Carta's world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO. For more information about our offices and culture, check out our Carta careers page. The Problems You'll Solve At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Marketing Analytics Manager you'll work to: Leverage Data to Empower Decision Making: Collect, analyze and report on key funnel metrics, conversion rates, and other performance indicators across marketing plays, campaigns, and activities, using data to evaluate performance and inform future marketing activities. Partner Across GTM Organization: Work closely with stakeholders in marketing, sales, operations, and strategy to manage data requests and synthesize, refine, and report on performance objectives. Leverage customer data and insights to recommend opportunities and white space. Tell Compelling Stories through Data: Use data visualization tools to communicate insights simply and effectively to various stakeholders, fostering trust and collaboration. Drive Adoption of Data Products: Evangelize and promote the data products you develop to enhance their utility across the organization. The Marketing Analytics Manager plays a critical role in measuring performance to ensure optimal application of marketing investment. This role is a strong partner for marketers with stakeholders including Demand Generation, Marketing Operations, Channel Marketers, Sales/Business Development and Strategy/Biz Ops. The Team You'll Work With You'll be joining our Integrated Marketing team reporting to the Head of Integrated Marketing. About You A rigorous approach to mastering complexity is essential, while maintaining empathy and flexibility to address unforeseen needs in a dynamic environment Strategic and analytical thinking, and ability to connect projections and outcomes to business priorities Strong communication and ability to craft analysis into crisp deliverables Experience driving projects that had measurable impact on revenue and performance Understanding of attribution modeling and architecting pipeline 5-7+ years of experience in Data Science or related fields recommended Familiarity with marketing automation and attribution tools (Marketo Measure, Bizible, Salesforce) Proficient in SQL and/or Python Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc) BA required SaaS experience across SMB, mid-market, and enterprise segments strongly preferred Understanding of the latest in marketing mix modeling and predictive analytics preferred At Carta, you're not just an employee. You're a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta's Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.
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