**About the client**:
Our client is based in Florida, USA, and runs a digital marketing agency focused on the home services and contractor industry. The client handles local home service businesses seeking growth with SEO and PPC.
**About the role**:
**Experience in contactor marketing or the home services niche is a plus.**
**What you'll be doing**:
- Develop comprehensive advertising strategies aligned with business goals and target audience preferences.
- Conduct thorough market research and competitor analysis to identify opportunities and industry trends.
- Collaborate with cross-functional teams to integrate paid advertising efforts with overall marketing campaigns.
- Set up, launch, and monitor paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
- Create ad copies, headlines, and visuals that resonate with target audiences and drive engagement.
- Analyze campaign data to evaluate performance, identify areas for improvement, and make data-driven decisions.
- Generate regular reports outlining key metrics, trends, and insights to stakeholders.
- Manage advertising budgets effectively to ensure maximum return on investment.
- Monitor spending, adjust bids, and allocate resources based on campaign performance and objectives.
- Keep abreast of developments in digital advertising platforms, tools, and best practices.
- Share insights and recommendations with the team to enhance overall marketing strategies.
**Who are we looking for?**
- Bachelor's degree in Marketing, AdBachelor's Business Administration, or related field.
- Proven experience in managing paid advertising campaigns across multiple platforms.
- In-depth knowledge of digital advertising platforms such as Google Ads, Manager, LinkedIn Ads, etc.
- **Expertise in Meta Ads is a must.**:
- Strong analytical skills and proficiency in data analysis tools like Google Analytics, Facebook Analytics, etc.
- Creative mindset with the ability to develop compelling ad creatives and messaging.
- Excellent communication and collaboration skills.
- Detail-oriented with the ability to manage multiple projects simultaneously.
- **Experience in the home services niche or contractor marketing is a plus.**
**Position**: Paid Ads Specialist
**Remote Status**: Fully Remote
**Working Hours**: 9 AM - 6 PM EST
**Holidays**: US Local Holidays
**Salary**: USD 1500 - USD 2000
**Internal Job ID**:0205
