Requisition ID: 65679ABOUT WHIRLPOOL CORPORATIONWhirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands.
The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.
In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.
Additional information about the company can be found at WhirlpoolCorp.com.The team you will be a part of The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness.
Develops and maintains website graphic designs and layout to support the organization's image, identity and brands.
May be responsible for social media marketing and online community management.This role in summary The Senior Manager for CRM, Data & Martech will be key in building a best-in-class ecosystem that integrates consumer engagement, data-driven insights and technological solutions.
This role encompasses strategic oversight of CRM programs, martech enablement and advanced analytics disciplines like CRO, Web Analytics and RPA.You'll collaborate closely with Marketing, Digital Product and Technology teams to ensure the delivery of actionable insights, optimized digital consumer experiences and scalable solutions that support business growth.Your responsibilities will include Develop and implement CRM strategies to foster loyalty, increase consumer recurrence and drive revenue growth.Lead automated and personalized consumer journey initiatives across email, WhatsApp, push notifications, and other channels.Collaborate with the Growth team to scale audience acquisition and maximize CRM performance, focusing on segmentation, activation and retention.Oversee the management of e-commerce product catalogs and content optimization, ensuring alignment with marketing goals.Drive the evolution of Martech tools and systems, including consumer data platforms and audience segmentation capabilities.Collaborate with cross-functional teams to identify and prioritize Martech enhancements and integration opportunities.Champion best practices in Web Analytics and Conversion Rate Optimization (CRO), enabling data-driven decision-making.Foster a culture of experimentation by accelerating A/B testing and practical use case implementations.Develop advanced dashboards and reporting frameworks, providing actionable insights into performance metrics and consumer behaviors.Enhance attribution models, segmentation strategies (e.g.
RFV), and analytics capabilities to measure and optimize marketing and sales efforts.Build and nurture a high-performance team across CRM, Martech, and Data Analytics disciplines.Manage relationships with third-party agencies and vendors to ensure seamless execution and access to specialized digital talent.Act as a mentor and leader, fostering talent development and creating a pipeline for future digital marketing experts.Minimum requirements Bachelor's degree in Marketing, Business, or related fields; advanced degrees are a plus.Proven expertise in CRM, Data Analytics, and Martech within e-commerce or digital-first organizations.Strong leadership and project management experience, especially in cross-functional and multi-country environments.Advanced understanding of tools like GA4, data visualization platforms, and Martech ecosystems (e.g., Lytics, CDPs).Excellent analytical skills with a focus on actionable insights and measurable outcomes.Proficiency in English (advanced or fluent); Spanish is a plus.What we offer Two days of remote work per week;Short Friday every Friday;Flexible schedule;No dress code;Gympass;Transportation voucher, Shuttle buses or Free on-site parking;Food voucher;Meal on-site;Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market;Annual Executive Check-Up covered by the Health Plan, with no co-payment;Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists;Daycare allowance or Nursery at the company;Services available on-site: beauty and aesthetics salon, in-house bank, laundry, cafeteria, restaurant, and lactation room;Two weeks of remote work per year;After 5 years with the company, eligible employees can take four weeks of paid leave;Retention bonus;Executive discount on products through Compra Certa;Discounts on insurance (pet, auto, home, bike, travel, and more);Extended maternity/paternity leave.Connect with us and learn more about Whirlpool CorporationSee what it's like to work at Whirlpool by visiting Whirlpool Careers .
Additional information about the company can be found on Facebook , Twitter , LinkedIn , Instagram and YouTube .At Whirlpool Corporation, we value and celebrate diversity.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.#J-18808-Ljbffr