Direct message the job poster from Social Commerce MarketingScaling businesses with content, full funnel marketing, and social commerce | As a passion, building products that make being healthy easier for… Position OverviewSeeking an experienced TikTok media buyer with proven expertise in surf scaling and managing high-volume TikTok Shop + Off platform TikTok ad campaigns.
The ideal candidate will have a track record of scaling TikTok ads while maintaining efficiency through sophisticated budget management techniques.Key ResponsibilitiesManage and optimize multiple daily TikTok Shop ad groups with dynamic budget allocationExecute surf scaling strategies (or similar strategies) throughout the day (2-hour increments)Monitor and optimize campaign performance using bid caps and automatic spending rulesWork with creator-generated content, managing ad groups with paired creative assetsTrack and maintain KPIs while scaling spend efficientlyRequired Technical Skills & ExperienceDeep understanding of TikTok Shop's ad platform and seller centerExperience with surf scaling methodology (progressive budget increases throughout the day)Proven ability to manage "Do Not Touch" campaigns for consistent performersExpertise in creative performance analysis and optimizationExperience managing high-volume ad groups (50+ pieces of content daily)Understanding of ad fatigue and creative refresh cyclesFamiliarity with creator ad codes and UGC managementTechnical Knowledge RequiredProficient in TikTok Shop's campaign structure and ad group managementExperience with bid cap campaigns and automatic budget allocationUnderstanding of creative pairing strategies within ad groupsAbility to analyze and optimize based on multiple performance windowsKnowledge of scaling techniques while maintaining target CPAsDay-to-Day ActivitiesSet up new ad groups with paired creatives (2 per group)Monitor and adjust budgets every 2 hours for surf scalingAnalyze performance metrics to identify winners and losersMove successful campaigns to "Do Not Touch" statusMaintain efficiency while scaling winnersPerformance MetricsMaintain target CPAs while scalingSuccessfully identify and scale winning creativesMaintain efficient ROAS across growing ad spendDemonstrate ability to kill inefficient spend quicklyShow consistent improvement in campaign performancePlease include in your application:Specific examples of campaigns you've surf scaled successfullyYour process for managing multiple ad groups dailyExperience with high-volume UGC managementUnderstanding of bid cap campaign structureExamples of ROAS maintenance while scalingNote: This is a performance-based role where success will be measured by your ability to scale spend while maintaining efficiency through sophisticated budget management techniques.Seniority level Mid-Senior levelEmployment type Part-timeJob function Marketing and SalesIndustries Marketing Services#J-18808-Ljbffr