Canela Media is the fastest-growing Latina-founded media and entertainment company in the United States and Latin America that is driven by their OTT property, Canela.TV. The company is a true start-up, founded in 2019 and backed by the most reputable investment groups in the world. Do you thrive at the intersection of customer engagement, creative writing, and marketing automation? Are you passionate about using data to build meaningful relationships with users? If so, we want you! Summary: We are seeking a highly motivated and self-starting professional to join our team as a Lifecycle Marketing Specialist, leveraging Braze to help drive business growth. The successful candidate will have a strong understanding of marketing best practices and a proven track record of success using Braze to drive user engagement, acquisition, and retention. Responsibilities: Create, manage, and optimize multi-channel campaigns using Braze, including push notifications, in-app messaging, email, and more Analyze customer and campaign performance data to identify opportunities and optimize strategies across tactics Collaborate with internal stakeholders across marketing, content, product, data, and engineering teams to develop and execute integrated campaigns around key business initiatives Stay up-to-date on the latest trends and best practices in customer engagement and marketing automation Identify and implement new ways to utilize Braze to achieve business goals Qualifications: 3+ years of experience working with Braze, with a proven track record of conducting successful customer engagement campaigns Strong understanding of marketing principles and best practices, with experience with email marketing, push notifications, and other marketing channels Proven ability to create high-quality, engaging content in Spanish and English Strong data analysis skills and the ability to translate insights into actionable strategies Ability to work independently and as part of a team Fluent in Spanish and English, both written and spoken Bonus Points: Experience with A/B testing and experimentation in marketing campaigns Familiarity with other marketing activities and automation tools and platforms to drive customer acquisition and customer engagement A creative mindset and a passion for crafting engaging user experiences Up-to-date Braze marketer certifications We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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