General Information
Req #: WD00071308
Career area: Marketing
Country/Region: Brazil
State: São Paulo
City: Jaguariúna
Date: Tuesday, October 15, 2024
Working time: Full-time
Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements
Motorola Mobility, A Lenovo Company, is one of the world's fastest growing smart phone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it's our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation we want you to help us define our world of tomorrow. Motorola is at the forefront of designing and developing products supporting 5G technology. Explore the opportunities and apply today.
The Motorola's Marketing Customer Relationship Management (CRM) system provides direction, leadership, comprehensive applicable data, guidance and assistance to promote interactions and experiences with customers during its journey with Motorola.
This person will support North America team on the creation and execution of marketing strategies and campaigns (EMAIL and PUSH) on Salesforce Marketing Cloud and other SaaS platforms, that increase the value of our customer base over time.
This role has been chartered to support functionality (email marketing and push notification) that will help Motorola's digital presence in scaling up our audience, nurturing deep relationships with our base, increase brand equity and test new tactics to retain our customers.
Responsibilities:
Create customer segmentations using SQL language in Salesforce Marketing Cloud
Implement email campaign HTMLs with provided assets
Execute and analyze marketing campaigns A/B tests and derive business improvement conclusions
Create push campaigns on Engage (internal Motorola's system) and analyze the results
Create, develop, execute and maintain a comprehensive strategy to collect, segment, analyze and integrate customer expectations, preferences and aversions into marketing functions across all products
Build reports and strategic business recommendations by analyzing dashboards and processing data
Support North America Marketing Team on marketing execution
Join weekly North America planning meetings
Requirements:
Bachelor Degree: Information Technology or similar
SQL and HTML programming language
Database development
Knowledge of the office package (Word / Excel / PPT)
Google Big Query
Understanding of the development and deployment of CRM activities
Salesforce Marketing Cloud
Languages: Advanced English
Motorola Mobility is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.
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