**Minimum qualifications**:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, consulting, or financial analysis.
- Experience using SQL to extract and manipulate data, or other programming or scripting languages (e.g., R, Python, C++, etc.).
**Preferred qualifications**:
- Experience in media mix modeling, A/B testing, incrementality, and advanced Google Analytics integrations.
- Experience in marketing analytics, return on investment/financial modeling, and statistical analysis.
- Experience in a retail industry or an agency role.
- Experience in client-facing, with the ability to influence across levels and advising on performance improvements.
- Familiarity with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
- Ability to analyze large datasets and prioritize them into actionable insights.
**About the job**:
Being an Analyst at Google is about much more than simply crunching numbers - it's about finding compelling insights within data and using your exceptional business and communication skills to translate those insights into action. As one of the masterminds behind our strategic planning, forecasting and analysis, you'll spend your time digging into big, complex data sets. The data will not remain inert in your hands, however, since you'll use your critical thinking, problem solving and communication skills to influence and drive thoughtful and well-informed decision making with our most senior business leaders within the organization, and potentially some of our biggest clients.
As an Analytical Lead, you will be a strategic analyst, advisor, and consultant, providing data supported insights to clients and agencies to help improve their business. You will also influence teammates and clients in how they think about measuring the value that they get from their marketing efforts.
Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
**Responsibilities**:
- Analyze internal and external data to identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
- Develop relationships with internal and external stakeholders and earn their trust to challenge the status together by telling stories with data, both visually and verbally.
- Collaborate across teams to innovate, activate full measurement, and attribution product capabilities for customers, and develop scalable solutions to industry challenges.
- Advise on marketing analytics, including attribution, lifetime value, customer segmentation, behavior insights, data integration, and measurement.
- Lead the full lifecycle of measurement initiatives, from idea to implementation.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
