Company DescriptionDr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can't Wait.We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further and to build the future.'The Next and the New' is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy.Dr Reddy's maintains a work environment free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour, religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in.Job DescriptionPURPOSE: To be the growth catalyst in driving brand growth and dominance in Emerging Markets through marketing excellence, capability building and effective Product management strategies.Life Cycle ManagementUnderstanding customer needs and insights with help of insighting teamManage Life cycle by building the brand architecture, global/local innovations, new patient segments, brand extension ideas, pill plus and consumerisation.Conceptualising and driving the growth projects for the brands along with CFTs and country teams to ensure sustainable brand growths.Own the product management process and track project progress, guiding brand teams to make the projects live and anticipating risks and developing mitigation plans.Brand strategyWork with country teams to develop and execute the global brand strategy and implementation plans.Content development and messaging – Work with country team to create informative & educational content that addresses the needs of various customer segments.Craft clear evidence-based messaging that highlights brand benefits.Support country teams to develop and execute Omni channel engagement and content strategy.Work with country teams to craft direct-to-patient strategy for OTC brand SKUs.Annual Brand PlanningTo work closely with country marketing teams to build differentiators/brand levers.Working closely with analytics and insighting teams to develop strong and actionable insights for brand growth.Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.Adherence to Brand plan process in terms of rigour and preparation.New Product Ideation & portfolio development:Understanding customer needs and current dissatisfaction through primary research.Screening internal & external data sources to arrive at potential ideas.Develop Business Strategy - analyse competitive landscape, customer journey and insighting.Marketing ExcellenceDriving future growth plans by identifying growth opportunities and developing best-in-class tools.Working closely with the L&D teams for capability building among the country teams.Operating Network:Internal: COE, MIS, Business Analyst, Digital Marketing teams, SFE, Country Marketing, SKOLExternal: Portfolio team, Regulatory, Medical, Finance, Legal, SCMBusiness Understanding: Product Management - Process, Customer Journey and Insighting, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics.Key Personal Attributes:Interpersonal SkillsSelf-starterQuick learnerCollaboration and teamworkCommunication skillsInfluencing and negotiating skillsQualificationsEducation & Experience:5+ years' experience in Sales and MarketingMBA from a reputed instituteExperience in Brand Management, Strategic planning, Business analytics, Direct to consumer campaigns, Omni channel marketing, social media marketing and campaign management.Additional InformationAbout the DepartmentBranded generics is one of our biggest businesses in Emerging market and our branded products are available in 48 countries across 5 regions.Benefits OfferedAt Dr. Reddy's we actively help to catalyse your career growth and professional development through personalised learning programs. The benefits you will enjoy at Dr. Reddy's are on par with the best industry standards.Our Work CultureAsk any employee at Dr. Reddy's why they come to work every day and they'll say, because Good Health Can't Wait. This is our credo as well as the guiding principle behind all our actions.
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