About you
You're excited to be an early employee of a daring sales tech startup.You like working with sharp and creative people.You're interested in working at fast-paced early-stage remote-driven startups.About Lightmeter
We enable the most crucial part of B2B businesses: their revenue. Our customers love us for the results we enable them to deliver and the excitement that generates.We are geeks turned founders who have distinctive backgrounds, top-notch education, and entrepreneurial spirit. We ran other early stages and scale-up startups, including 1 open-source email software (alternative to Mailchimp) and 2 ride-hailing software apps (alternative to Uber) with hundreds of thousands of customers and installations.Lightmeter is the all-in-one B2B Delivery Network for sales emails for CRMs and prospecting apps like Apollo, Instantly, among others.Lightmeter is backed by Y Combinator and Bossanova InvestimentosAbout this position
We're a technical company with a technical product. Two-thirds of Lightmeter have technical engineering backgrounds. ****We're seeking an experienced Cold Email Outreach Specialist to lead cold email initiatives, ensuring high deliverability, engagement, and conversion rates.Must-haves
Proven experience as a
Cold Email Outreach Specialist
or similar role in a B2B settingExcellent English
(written and verbal) with Excellent Copywriting and Communication skillsExpertise in using popular
Email outreach platforms
(e.g., Instantly, Smartlead, Mailshake, Lemlist, Woodpecker, Reply)In-depth knowledge of email deliverability best practices and troubleshooting techniquesProficiency in Software in general, Spreadsheets, Data analytics, CRMs, etc.Demonstrated ability to handle multiple tasks simultaneously without compromising on quality and attention to detailAbility to thrive in a fast-paced and dynamic environmentAbility to work independently in a remote working spaceNice to haves
Experience in an early-stage or high-growth startupExperience in a B2B SaaS businessFamiliarity with cloud platforms such as AWS, Azure, or Google Cloud is a plusProgramming/scripting skills (e.g., Postgres, Python, Bash) are advantageousWhat you'll do
Create, manage, and optimize cold email campaigns to target potential clients and partnersWrite compelling email copy that captures attention and drives engagementMonitor and analyze email campaign performance metrics (open rates, response rates, conversions) to identify areas for improvementAddress and resolve email deliverability issues, ensuring high inbox placement and minimal bounce ratesGather continuous expertise on the latest advancements and optimal use-cases of leading
Sales Outreach
software solutionsStay updated with the latest trends,
best practices
and
technical intricacies
of
Email Deliverability
and Cold OutreachBuild, Monitor, and Maintain the e-mail infrastructure for the customersOrganize the projects in AsanaDesired personal skills
Clear communication of complex conceptsCreative solution-finderRapid design and testing of new technical conceptsBrainstorming solutions as a teamCritical thinking under pressureSense of humorOur current working stack
E-mailNotionAsanaGoogle Sheets, Docs, DriveFreshdesk and SlackAbout the interview
The process is split over three primary conversations, usually taking place over one to two weeks.Meeting 1: an initial call to touch base and check professional experiences and interpersonal skills.Meeting 2: a second interview where you'll be given a challenge and asked to get as close to solving it as possible.Meeting 3: a second interview with the CEO.Meeting 4: final questions about anything that came up previously, plus an introduction to projects you'll be working on during your first 3 months at Lightmeter, followed by a "reality check" presentation from the company to align expectations about the day-to-day experience at the company.Meeting 5: offer details discussion, and request for references. By this point, everything else is settled!
