Why being part of Confidential Latin America Were accelerating our momentum as the fastest growing large consumer goods Confidential in Latin America. People are our focus when were collaborating with our diverse network of locally connected bottling partners, and when were returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better. The Consumer Promo & Content Analyst will work with different brands from the Sparkling Flavors portfolio, building experience on Empresa importante & local brands. What Youll Do for UsManage the creative development process, together with Creative Strategy Director, to define the winning insights, creative territory and narrativeCollaborate with End
- To
- End & Brand Leads to map opportunities for disruptive creative narratives, building a plan to translate those opportunities into actions. Define the content amplification plan and development cross marketing sub
- Functions including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media, working together with the IMX Integrated Marketing Experience team & loca marketsDevelops Consumer Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency Develops Consumer execution guidelines and Supports Marketing Execution by handing over to local marketing teams Frontline robust activation tool kits and materials for seamless market activation Aligns key stakeholders to IMX Integrated Marketing Experience strategy; leading agency relationships and identifying innovative ways to measure the effectiveness of brand campaignsTranslates Consumer Insights and touch points expertise into concrete communication and brand activation strategies and plans Qualification & Requirements:
Communication and creative experience +3 yearsGreat consumer understanding and cultural trendsExperience content & production creative developmentAbility to decode IMX strategy and execution plansExperience working with cross
- Functional teamsAgency Creative or Planning Experience is a plusRole will require frequent communication with Creative Strategy, Category Lead; E2E Lead & IMX Sub
- Function Leads; Frontline teamsMust be comfortable pushing for innovative approaches to communications development and building buy
- In across key internal and external stakeholdersAbility to brief agencies to develop content andcommunication materials for several categories and channels What We Can Do For YouIconic & Innovative Brands:
Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca
- Cola, Fanta, Topo Chico, and most importantly for this role Costa coffee!Expansive & Diverse Customers:
We work with a diversified group of customers all over MexicoPurpose Driven:
- Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products. Empresa importante Connections:
- Allows you to develop, enhance and maintain Empresa importante connections that allow us to move faster and learn from others. Community of Belonging:
- Were an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work. Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our Confidential purpose, to refresh the world and make a difference. We act with a growth mindset, Empresa importante an expansive approach to whats possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and valuesho w we work as much as what we achieve. We believe that our culture is one of the reasons our Confidential continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors andsho w you can bring them to life in your next role at Coca