About AiraloAlo! Airalo is the world's first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect. About youWe hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.About the RolePosition: Full-time / EmployeeLocation:Remote-first Benefits:Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefitsResponsibilities include but aren't limited toWorking directly with the Director of Growth & developing content strategies aligned with Airalo's short-term and long-term country targetsDeveloping an editorial calendar together with the rest of your Global team membersCollaborating with Airalo Growth divisions to publish blog and other content, including modifying styles and layoutsCreating and publishing engaging content for the assigned country or countries in the regionOptimizing or coordinating the optimization of content according to SEO and ASO best practices for the assigned country/languageUsing content management systems to analyze website traffic and user engagement metricsManaging content distribution to online channels and social media platforms with the rest of the Social Media team members to increase trafficEnsuring compliance with local laws (e.g., copyright and data protection)Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich contentMust havesBachelor's degree & 3+ years of proven Content, SEO, and ASO achievement with a large B2C and B2B2C audienceExcellent understanding of SEO and ASO channel management and best practicesStrong understanding of web/mobile app campaign measurement and attributionA strong understanding of keyword research with excellent analytical skillsExcellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installsExperience in writing app descriptions and titles using researched keywordsAn analytical mind with the ability to spot patterns and trends using the latest app analytics toolsExperience in creating multimedia content, including blog, podcast, social and video productionExperience with analytics tools and/or other market research tools, e.g. SEMrush, AhrefsFluency in English and Portuguese, with impeccable verbal and written communication skillsGood to haveUnderstanding of UX copywriting and technical contentAbility to assess campaign performance, identify consumer behavior and creative opportunities, and manage cost-per-acquisition targetsExperience working on international brandsExperience working on cross-functional teams in an agile environmentExperience in the travel industryKnowledge of eSIM and GSMA-related technologies and servicesJournalistic backgroundWe sincerely thank all applicants in advance for submitting their interest in this opportunity with Airalo.
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