Coordenador(A) De Pesquisa De Mercado (Consumer

Detalhes da Vaga

Descripcin del puesto:
Scope
Innovations & New Product Development (NPD):
Focus on innovations and renovations of the core portfolio and NPD.
We will help the business generate & implement high growth & market/trend responsive innovations in short time.
We will do that by delivering bigger and faster innovations by implementing a new suite of approaches & toolkits in developing and testing innovations.
Innovation Tracking:
Guarantee that we have the right tools and proper way to consistently evaluate the impact of our innovations on overall Brand and Business performance.
Communication:
Core Responsibilities
- Identify & integrate consumer insights into various innovation projects.
This will include funnel innovations & renovations on Core and NPD;
- Lead different innovation research projects from ideation/co-creation workshops to final testing of the full mix, using a differentiated pathway of methodologies depending on innovation type;
- Simplification of all systemic processes and standardising & automating research methods;
- Lead meta learnings, innovation monitoring and real time management of innovation projects;
- Lead Communication development from CMI-Regional perspective & build partnership with Global communication key stakeholders (MKT & CMI) driving the best results for LatAm considering specifics country needs;
- Engage with Global Methodologies;
- Building and developing relationships with the global-wide Innovation and Engagement team and across key business partners including CMI (consumer market insights), CTI (consumer technical insights), Marketing, R&D, PDC (people data center) and Finance;
- Ensure we are using the best in class methodologies and learnings available at UL.
Competencies
- You should be proactive in identifying new trends and innovation ideas on various categories and acting with speed & agility in landing them with the business partners.
You should be connected externally with the latest competitive moves, innovation ideas and trends.
You need to demonstrate strong collaboration, communication & presentation skills as you will be required to give internal presentations to senior brand and category leadership teams.
You should be creative and have anagile mindset, have a founder mentality & Bias for Action in speed and simplification to embrace new disruptive innovation ideas that transform the business and unlock growth opportunities.
Skills/ Experience/ Qualifications
- Personal passion for Innovations & consumer understanding;
- Strong Innovation research experience (qualitative & quantitative);
- Strong analytic background (Retail, Home Panel, Equity);
- Strong project management skills;
- Strong research back ground and clear domination on all research process (briefing, Business Problem definition, methodologies, agency contact, planning, execution, deployment);
- Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making;
- Strong communication skills both written and verbal;
- Ability to prioritise and deliver pipeline of innovations and projects across brands and workstreams;
- Comfortable working with data (analysis, synthesis and interpretation);
- Resourceful and able to upskill yourself on new tools and systems through online learning and support from co-located agency partners;
- A team player; accountable, open minded who likes to work in rapid and agile together with different stakeholders profiles;
- Leadership skills:
been able to work independently


Salário Nominal: A acordar

Fonte: Whatjobs_Ppc

Função de trabalho:

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