The CMI Performance pillar team is a key group within the CMI function.
In order to enable our ambitious growth agenda, the Performance CMI team will be the crucial lynchpin to spot growth opportunities, by channel/country/division and measure our performance to identify opportunities to sharpen our 6P levers and actions to harness growth.
So, it is imperative that we have cutting edge performance insights to understand those channels and how people shop in them to be able to identify growth opportunities and land Transformational Actions.
The focus of the delivery of this team will be driven by key business needs within the MCO to ensure our Insights get acted upon to deliver growth based on channels/shoppers/consumers.
For this, we will use a combination of skills ?
Market Insights, Pricing, Predictive Analytics, Channel and Customer Insights.
About the Role
The person should be able to identify growth opportunities using a variety of different data sources Continuous market data, secondary research, financial and internal numbers, etc.
Ability to manage Unilever Market & Pricing insight tools, Brand Health Dashboard etc, and understand market and channel analytics, pricing tools etc.
required.
This role will need to pro-actively look for business opportunities and find creative ways to deliver insights both, alone as part of the broader CMI team and also together with agency partners.
A critical part of the role is to drive insightsinto actions in the business.
The person will be part of a broader CMI Performance network within the CMI function.
Key Accountabilities
Primary research for specific areas
Manage ad hoc custom research projects as per business requests including Marketing Mix Modelling, Pricing etc
Undertake as pilot MCO the new tools / methods which will be pioneered by the Global Market Insight, Pricing and Predictive Marketing Analytics (erstwhile called AAU)
Deep dive and Mining data for insights
Integrate multiple data sources (continuous sources, primary research and internal data) to help understand the actions required across all the marketing 6 PS.
Need to work with Retail, Consumer panel and Brand tracking & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights.
Land and embed best practice tools from MI, Pricing and Channel
Work with IT technical teams (ETS/D&A) to automate standard reporting systems as required at the MCO/BU/Global level.
Experience in CMI is a prerequisite.
Advanced English.
Good communication and presenting skills.
Experience with analytical and data visualization tools, such as advanced Excel (building formulas, macros, automate reports), Power BI, along with the understanding of main statistics concepts.
Understanding of retail & channel landscape.
Understanding of market research.. Conhecimento em:
Excel - Avançado.
Idioma:
Inglês - Fluente