About 12min: At 12min, we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just 12 minutes.
With over 6 million users globally , we are a fast-growing B2C platform passionate about making knowledge more accessible.
Join our team to help shape the way we communicate and engage with our diverse and ever-growing user base!Role Overview:We are looking for a talented Copywriter and Communication Flow Specialist to craft compelling content that nurtures users throughout their entire journey.
You will create persuasive copy for communication channels such as email campaigns and push notifications, while optimizing performance to drive user engagement and retention.
Additionally, you will leverage messaging and email marketing tools to foster customer relationships and support marketing research efforts.Key Responsibilities:Copywriting and Content CreationDevelop Engaging Copy : Write persuasive and engaging content for emails, push notifications, and other marketing materials that align with our brand voice.Content Strategy : Collaborate with the marketing team to plan and execute content strategies that resonate with our target audience and product.A/B Testing : Implement A/B tests on copy to determine the most effective messaging.Data Analysis and ReportingPerformance Monitoring : Analyze the performance of marketing campaigns using key metrics and KPIs.Insights and Optimization : Use data-driven insights to optimize content and communication strategies.Reporting : Prepare detailed reports on campaign effectiveness and provide actionable recommendations.CRM ManagementCustomer Segmentation : Utilize CRM tools to segment audiences and personalize communication.Data Management : Maintain and update customer information to ensure data accuracy.Workflow Automation : Set up automated communication flows to enhance the customer journey.Marketing Research SupportMarket Analysis : Assist in gathering and analyzing market data to inform marketing strategies.Trend Monitoring : Stay updated on industry trends and competitor activities to identify new opportunities.Key Qualifications :Language Proficiency: Fluent in Portuguese; proficiency in English or Spanish is a plus.Copywriting Expertise: Proven experience in copywriting, preferably in a B2C environment.Analytical Skills: Strong ability to analyze data and interpret KPIs to drive improvements.CRM Proficiency: Experience with CRM systems and customer segmentation strategies.Communication Skills: Excellent written and verbal communication skills.Customer Journey Knowledge: Understanding of customer journey optimization and retention strategies.Benefits :Competitive Compensation: Attractive salary with performance-based bonuses.Flexible Work Arrangement: Opportunity to work remotely on a freelance basis.Professional Growth: Access to professional development and learning opportunities.Mission-Driven Culture: Be part of a growing company that aims to make knowledge more accessible.