As a CRM Operations Executive, you will focus on retention/reactivation marketing across our online Sportsbook & Casino products.
You will also work closely with the HeadQuarters CRM team, Commercial Teams & Local CRM Managers as a stakeholder of the CRM Operations Team in your area of responsibility. The ideal candidate will be confident, motivated and goal driven, who wants to develop his/her career in i-Gaming customer retention & development and CRM in a dynamic multinational company.
Execute CRM strategies to engage & retain our customer base, using best practices to ensure communications delivery status across all available channels; Create and check the offers mechanisms in our internal tools; Ensure communications (e.g newsletters, emails, etc) layout, design and content are optimized for best results in all CRM campaigns; Compile and distribute up to date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs; Manage customer contact and delivery KPIs and support the strategy to maximize customer engagement; Execute and fulfill various promotions and offers end-to-end, in an efficient manner; Monitor Bonusing & Rewards levels for Sportsbook & Casino customers and ensure that bonuses are offered in agreed timescales and budget; Work cross-functionally with various groups, including but not limited to CRM Team; Perform QA of all campaigns and ad-hoc communications to ensure quality standards are met; Ensure that content is published on time and is of a consistently high standard; Conduct review and analysis of all CRM activities to ensure optimal results; Coordinate CRM campaign communication with other departments and teams.
University degree, preferably in the areas of Business Administration, Marketing; Proven CRM experience, particularly with on-line marketing & automated CRM practices; Experience in creating and implementing CRM campaigns across different channels of communication; Online gaming knowledge will be highly appreciated; HTML knowledge will be considered a plus; Knowledge of CRM systems and tools, including experience in using e-mail providers (like Acoustic, Salesforce, Marketo, "Exact Target" or Optimove); Good problem-solving abilities and excellent communication; Great interpersonal skills as a team player; Strong analytical & numerical skills, attention to detail; Fluency in verbal and written communication in English; Portuguese language is mandatory (written and spoken).
Spanish language is considered a plus (written and spoken).
Stakeholder management