As a CRM Operations Executive, you will focus on retention/reactivation marketing across our online Sportsbook & Casino products.
You will also work closely with the HeadQuarters CRM team, Commercial Teams & Local CRM Managers as a stakeholder of the CRM Operations Team in your area of responsibility.The ideal candidate will be confident, motivated, and goal-driven, who wants to develop his/her career in i-Gaming customer retention & development and CRM in a dynamic multinational company.Responsibilities:Execute CRM strategies to engage & retain our customer base, using best practices to ensure communications delivery status across all available channels;Create and check the offers mechanisms in our internal tools;Ensure communications (e.g newsletters, emails, etc) layout, design and content are optimized for best results in all CRM campaigns;Compile and distribute up-to-date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs;Manage customer contact and delivery KPIs and support the strategy to maximize customer engagement;Execute and fulfill various promotions and offers end-to-end, in an efficient manner;Monitor Bonusing & Rewards levels for Sportsbook & Casino customers and ensure that bonuses are offered in agreed timescales and budget;Work cross-functionally with various groups, including but not limited to the CRM Team;Perform QA of all campaigns and ad-hoc communications to ensure quality standards are met;Ensure that content is published on time and is of a consistently high standard;Conduct review and analysis of all CRM activities to ensure optimal results;Coordinate CRM campaign communication with other departments and teams.Minimum Requirements:University degree, preferably in the areas of Business Administration, Marketing;Proven CRM experience, particularly with online marketing & automated CRM practices;Experience in creating and implementing CRM campaigns across different channels of communication;Online gaming knowledge will be highly appreciated;HTML knowledge will be considered a plus;Knowledge of CRM systems and tools, including experience in using e-mail providers (like Acoustic, Salesforce, Marketo, "Exact Target" or Optimove);Good problem-solving abilities and excellent communication;Great interpersonal skills as a team player;Strong analytical & numerical skills, attention to detail;Fluency in verbal and written communication in English;Portuguese language is mandatory (written and spoken).Spanish language is considered a plus (written and spoken).Stakeholder management.
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