Crm Strategy Consultant

Necessary (14) Preferences (7) Statistics (30) Marketing (38) Unclassified (0) AI_buffer Microsoft Used in context with the "AI_sentBuffer" in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates. Session HTML Local Storage AI_sentBuffer Microsoft Used in context with the "AI_buffer" in order to limit the number of data-server-updates (Azure). This synergy also allows the website to detect any duplicate data-server-updates. Session HTML Local Storage BIGipServer# Valtech Used to distribute traffic to the website on several servers in order to optimise response times. Session HTTP Cookie 1.gif Usercentrics GmbH Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. Session Pixel Tracker AWSELB Optimizely Used to distribute traffic to the website on several servers in order to optimise response times. Session HTTP Cookie AWSELBCORS Optimizely Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Session HTTP Cookie optimizelyRumLB Optimizely Used to distribute traffic to the website on several servers in order to optimise response times. Session HTTP Cookie ASP.NET_SessionId Valtech Preserves the visitor's session state across page requests. Session HTTP Cookie sc_anonymous_id widget.sndcdn.com Used in context with the 3D-view-function on the website. 10 years HTTP Cookie optimizelyOptOut (x2) Optimizely Stores a boolean indicating whether the visitor has opted out of participating in Optimizely-powered experimentation. Session HTTP Cookie marketingPopUp Valtech Required for proper functionality of pop-up which provides recommended content for website visitors. 30 days HTTP Cookie topBar Valtech Required for proper functionality of topbar which provides recommended content for website visitors. 30 days HTTP Cookie ia.gif Episerver Registers statistical data on visitors' behaviour on the website. Used for internal analytics by the website operator. Session Pixel Tracker image.aspx Siteimprove Registers statistical data on visitors' behaviour on the website. Used for internal analytics by the website operator. Session Pixel Tracker https://#_oeu#.#$event_queue Optimizely Stores event instances that are waiting to be added to the previous ...$events key. Persistent HTML Local Storage https://#_oeu#.#$layer_states Optimizely Stores bucketing decision (variation and holdback assignment) for each layer in Optimizely Web & Optimizely Personalization. Persistent HTML Local Storage https://#_oeu#.#$session_state Optimizely Tracks the session identifier and timestamp, which helps Optimizely identify sessions for analytics purposes. Persistent HTML Local Storage https://#_oeu#.#$tracker_optimizely Optimizely Temporary storage for the batched sending of events to the Optimizely Event API. Persistent HTML Local Storage https://#_oeu#.#$variation_map Optimizely Records the variation that the visitor has seen for each experiment. This allows us to deliver a consistent experience on successive page loads. Persistent HTML Local Storage https://#_oeu#.#$visitor_profile Optimizely Stores the visitor's values for various audience conditions. This is particularly important for "sticky" conditions like Ad Campaign, Source Type, and Referrer for which we need to rely on the first observed value. Persistent HTML Local Storage https://www.valtech.com_pending_events Optimizely Temporary storage of XMLHttpRequest information, enabling the snippet to reliably send requests (e.g., to the Event API) even if the visitor navigates to a new page while a request is in progress. Persistent HTML Local Storage _ga Valtech Registers an anonymously unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP Cookie _ga_# Valtech Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. 2 years HTTP Cookie FPID Valtech Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. 400 days HTTP Cookie FPLC Valtech Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day HTTP Cookie optimizelyDomainTestCookie (x2) Optimizely Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website. 180 days HTTP Cookie optimizelyEndUserId Optimizely Used to measure how selected users react to targeted changes to the website's content and functionality, in order to determine what variation is most efficacious in terms of converting users to customers. 180 days HTTP Cookie #_m Valtech Stores which tracking identities have been mapped to integrated marketing automation platforms such as Marketo or HubSpot. Persistent HTML Local Storage SESS# Valtech Preserves users states across page requests. Session HTTP Cookie number(#) widget.sndcdn.com Used to track user's interaction with embedded content. Session HTML Local Storage ai_user Microsoft Used by Microsoft Application Insights software to collect statistical usage and telemetry information. The cookie stores a unique identifier to recognize users on returning visits over time. 1 year HTTP Cookie Name Provider Purpose Expiry Type v1/beacon/img.gif b.6sc.co Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. Session Pixel Tracker lastExternalReferrer Meta Platforms, Inc. Detects how the user reached the website by registering their last URL-address. Persistent HTML Local Storage lastExternalReferrerTime Meta Platforms, Inc. Detects how the user reached the website by registering their last URL-address. Persistent HTML Local Storage IDE Google Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 400 days HTTP Cookie pagead/landing Google Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. Session Pixel Tracker pagead/1p-user-list/# Google Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Session Pixel Tracker _6senseCompanyDetails j.6sc.co Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes. Persistent HTML Local Storage AnalyticsSyncHistory LinkedIn Used in connection with data-synchronization with third-party analysis service. 30 days HTTP Cookie bcookie LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 1 year HTTP Cookie lang LinkedIn Set by LinkedIn when a web page contains an embedded "Follow us" panel. Session HTTP Cookie li_sugr LinkedIn Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 3 months HTTP Cookie lidc LinkedIn Used by the social networking service, LinkedIn, for tracking the use of embedded services. 1 day HTTP Cookie UserMatchHistory LinkedIn Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. 30 days HTTP Cookie 1/i/adsct (x2) Twitter Inc. Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. Session Pixel Tracker muc_ads Twitter Inc. Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. 400 days HTTP Cookie api/audience/profile ttcontacts.com Collects data on visitor interaction with the website's video-content. This data is used to make the website's video-content more relevant towards the visitor. Session Pixel Tracker guest_id Twitter Inc. Collects data related to the user's visits to the website, such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service. 400 days HTTP Cookie guest_id_ads Twitter Inc. Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 400 days HTTP Cookie guest_id_marketing Twitter Inc. Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website. 400 days HTTP Cookie _fbp Meta Platforms, Inc. Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months HTTP Cookie _gcl_au Valtech Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months HTTP Cookie _mkto_trk Valtech Contains data on visitor behaviour and website interaction. This is used in context with the email marketing service Marketo.com, which allows the website to target visitors via email. 2 years HTTP Cookie uuid Valtech Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Persistent HTML Local Storage WIDGET::local::assignments widget.sndcdn.com Used by audio-platform SoundCloud to implement, measure and improve their embedded content/service on the website - The collection of data also includes visitors' interaction with embedded content/service. This can be used for statistics or marketing purposes. Persistent HTML Local Storage bscookie LinkedIn This cookie is used to identify the visitor through an application. This allows the visitor to login to a website through their LinkedIn application for example. 1 year HTTP Cookie _gd_session j.6sc.co Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 1 day HTTP Cookie _gd_visitor j.6sc.co Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads. 2 years HTTP Cookie Necessary Preferences Statistics Marketing Contact usWe would love to hear from you! Please fill out the form and the nearest person from office will contact you. I accept to receive relevant news and marketing communications from the Valtech Group. 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