A LITTLE BIT ABOUT THE ROLE - DATA ANALYST Working within a dynamic team, the Data Analyst identifies and understands how to mine and blend data from all marketing channels, to deliver against client and team briefs.
WHAT IS REQUIRED: Deliver best in class data solutions to client projects using statistical analysis and modelling techniques Push the boundaries of how data can be used to decode consumers' more emotional needs and solve business problems Deliver expert web analytics analysis using a variety of applications and software e.g.
Google and Adobe Present and explain the results of analysis to non-technical clients and colleagues Work closely with the rest of the team (onsite and in the hub) to develop innovative solutions to client projects Assist with the development of business cases in support of campaign and wider data initiatives Report on the success of campaigns using highly visual techniques including dashboard builds, to highlight trends in the data and the rationale for trends Advise clients on the optimum way to use data and analytical/statistical techniques to drive maximum value from their data WHAT GOOD LOOKS LIKE: Strategic thinker with an innovative approach to data Familiarity with SEO inner workings Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper, etc. Experience with GenAI techniques such as model selection & prompting Ability to generate interest and active usage of the data insights produced by content, customer experience and creative teams Ensuring a team-wide adoption of test and learn approaches to content (real-time data and insight-driven optimisation to improve performance of digital content) Ability to develop varying types of data analysis including cluster, segmentation and modelling Relevant experience in: Data analytics software and applications + data modelling
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