Company OverviewVoted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud-based EMR and practice management solution to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination, and billing.Job OverviewWe are seeking a highly skilled and analytical Data Driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong background in digital marketing, data analysis, and automation tools. This role requires a strategic thinker who can create, implement, and optimize marketing campaigns based on data insights to drive growth and engagement.Key Responsibilities:Create and manage digital marketing campaigns across various channels including email, social media, search engines, and display advertising.Analyze marketing data to measure the effectiveness of campaigns, identify trends, and provide actionable insights. Utilize tools like Google Analytics and HubSpot.Work closely with analytics teams to generate regular reports on campaign performance, providing insights and recommendations to stakeholders.Optimize and help create marketing automation workflows using HubSpot.Collaborate with the marketing team to define retargeting goals, target audience segments, and key performance indicators (KPIs) aligned with overall marketing objectives.Continuously monitor retargeting campaign performance, analyze data, and identify opportunities for optimization and improvement.Execute comprehensive retargeting strategies to re-engage website visitors and previous customers across digital channels, including display ads, social media platforms, email marketing, and search engine marketing.Implement and manage SEO and SEM strategies to increase online visibility and drive website traffic.Conduct A/B tests to optimize marketing campaigns and improve conversion rates.Understand and map out the customer journey to create personalized marketing experiences.Collaborate with the creative team to develop compelling ad creatives and personalized messaging tailored to specific audience segments.Take part in project management for all marketing activities using Monday.com and JIRA.Work closely with sales, product, and customer success teams to ensure alignment and support integrated marketing efforts.Keep up-to-date with the latest trends and best practices in digital marketing and data analysis.Qualifications:Bachelor's degree in Marketing, Data Analytics, or a related field.5+ years of experience in Digital marketing, preferably in a SaaS or healthcare environment.Proficiency in marketing automation tools, specifically HubSpot.Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Tableau, PowerBI).Experience with SEO and SEM strategies and tools.Familiarity with CRM systems (HubSpot).Understanding of webhooks and API integrations.Excellent communication and collaboration skills.Strong problem-solving abilities and attention to detail.Ability to work independently and as part of a team.Strategic thinker with a customer-centric mindset.LocationThis is a full-time remote position.HoursAvailable during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.WRS Health is an equal opportunity employer.
#J-18808-Ljbffr
