Overview:The Digital Manager will oversee and drive digital initiatives to enhance brand presence, increase online engagement, and optimize sales performance across digital channels. This role demands expertise in online paid media management, SEO/SEM strategies, social media operations, and eCommerce growth. The Digital Manager willwork closely with cross-functional departments to align efforts with overall business goals.
Key Responsibilities:
Responsible for social media operations leading the Digital Marketing agency
Develop and execute data-driven digital media campaigns on Google Ads, Meta, YouTube, TikTok to maximize brand reach and engagement.
Oversee the creation, placement, and performance tracking of digital ads across platforms (display, video, programmatic, etc.).
Manage budgets for media spends, ensuring efficient allocation of resources for optimal ROI.
Design and implement SEO strategies to enhance website visibility and drive organic traffic.
Stay updated with the latest SEO/SEM trends and algorithm updates to maintain and grow search rankings.
Lead the global DM team in planning, scheduling, and creating engaging content for key social platforms.
Analyze social metrics and use insights to optimize content strategy and campaign performance.
Develop strategies to drive online sales and improve user experience across e-commerce platforms.
Collaborate with product and marketing teams to ensure cohesive branding and effective product launches online.
Monitor key metrics such as conversion rate, average order value, and customer retention to continuously enhance the e-commerce channel.
Analyze digital campaign results and prepare performance reports, providing actionable insights for future optimizations.
Use tools like Emplifi to gather data from social media platforms like Instagram and TikTok
Analyze how well competitor posts and campaigns are performing
Provide actionable insights to help adjust marketing approaches
This position is essential for driving digital growth and ensuring a unified brand presence across various digital touchpoints.
Qualifications:
Bachelor's degree in Marketing, Business, Digital Media, or a related field.
Proven experience in digital marketing, with a focus on SEO/SEM, social media, and eCommerce.
Proficient in analytics tools (Google Analytics, social media insights, etc.) and familiar with digital advertising platforms.
Strong leadership and communication skills, with a strategic and analytical mindset.
Advanced English