About the Job Sinclair is seeking a proactive Digital Marketing Manager to oversee our social media presence and manage engagement with our online community. In this role, you will be responsible for monitoring social networks, developing strategic digital marketing plans, and producing compelling content. You will also manage influencer marketing campaigns and analyse performance to ensure we meet our goals. Success in this role requires creativity, adaptability, and a results-driven mindset. Location: São Paulo – Brazil About Sinclair Founded in 1971, Sinclair is a global medical aesthetics organisation, that delivers an extensive product range. With an in-house commercial infrastructure, including manufacturing and a network of distributors in leading global markets, our products are sold in 55 countries worldwide. This is a great time to join Sinclair as we continue to increase our product range and expand into new markets and territories. Our Vision Providing aesthetic excellence globally. Our Mission Driving the advancement of product quality and customer satisfaction, investing in innovation and people. Our Values Act with Integrity Be results driven Embrace your winning spirit Stay ahead of the game One team, one goal Roles and Responsibilities: Plan and execute all digital marketing initiatives, including social media, email marketing, webinars, SEO, lead generation campaigns, and all other digital actions. Manage Sinclair's social media channels and align brand presence with global strategy. Lead and manage the digital marketing team. Ensure all digital channels are consistently updated and optimized. Measure and report the performance of all digital marketing campaigns, focusing on ROI and key performance indicators (KPIs). Identify trends and insights to optimize marketing spend and improve campaign performance. Brainstorm and implement new and creative growth strategies. Optimize digital tools with a focus on enhancing user experience. Oversee resource allocation, ensuring efficient and effective use of the marketing budget across various activities. Monitor market trends, customer behavior, and competitive landscapes to make informed decisions and adapt strategies as needed. Maintain effective communication and collaboration with agencies, designers, and brand representatives. Manage the Sinclair Play and Sinclair College digital training platforms. Cover specific events, creating engaging content for social media. Develop and implement strategies to optimize the customer journey, ensuring a seamless and satisfying digital experience at every touchpoint. Essential: Degree in Marketing, Advertising, or related fields Proven working experience in digital marketing Desirable: Advanced proficiency in English Postgraduate degree in a relevant field Proficiency in Spanish is desirable Key competencies: Creativity in campaign development and problem-solving, with the ability to generate innovative marketing ideas. Competence in efficiently allocating and managing the marketing budget across various channels and campaigns with a business-driven mindset. Hands-on approach with a proactive and practical profile. Experience in leading and managing digital channels. Strong analytical skills and a data-driven approach to decision-making.
