We are looking for a dynamic and experienced Digital Marketing Specialist who will be responsible for developing, implementing, and managing our digital marketing campaigns. The ideal candidate will have a deep understanding of Google Ads, Technical SEO, and Meta Ads (Facebook, Instagram), and will be able to create strategies that drive traffic, generate leads, and boost brand awareness. Key Responsibilities: • Google Ads Management: • Develop and execute Google Ads campaigns to drive traffic and conversions. • Monitor and optimize campaign performance to ensure maximum ROI. • Conduct keyword research and create compelling ad copy. • Analyze and report on campaign performance using Google Analytics and other tools. Technical SEO: • Conduct technical SEO audits to identify and fix issues that may impact search engine rankings. • Optimize website architecture, content, and on-page elements for improved SEO performance. • Implement strategies for improving site speed, mobile usability, and overall user experience. • Stay updated with the latest SEO trends, algorithms, and best practices. Meta Ads Management (Facebook & Instagram): • Develop and execute Meta Ads campaigns to increase brand awareness and drive engagement. • Create and manage ad creatives, targeting options, and bidding strategies. • Monitor and optimize campaign performance to meet marketing objectives. • Analyze and report on ad performance, providing insights and recommendations for improvement. • Analytics and Reporting: • Track, analyze, and report on key performance metrics across all digital marketing channels. • Use data-driven insights to inform marketing strategies and decision-making. • Prepare regular performance reports and presentations for management. Collaboration and Communication: • Work closely with the marketing team to align digital marketing efforts with overall marketing strategy. • Collaborate with designers, content creators, and developers to ensure cohesive and effective campaigns. • Communicate effectively with internal stakeholders and external partners to drive project success. Qualifications: • Bachelor's degree in Marketing, Communications, Business, or a related field. • Proven experience in managing Google Ads, Technical SEO, and Meta Ads (Facebook, Instagram). • Strong analytical skills and the ability to interpret data and make data-driven decisions. • Excellent understanding of digital marketing concepts and best practices. • Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEMrush, Facebook Ads Manager). • Strong written and verbal communication skills. • Ability to work independently and as part of a team in a fast-paced environment. How to Apply: If you are passionate about digital marketing and have a proven track record of driving successful campaigns, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and why you are a good fit for this role.
