Position Overview:We are seeking an experienced and proactive Senior Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a proven track record in digital marketing, particularly in increasing social media presence, follower count, and online sales. Experience in the snacks or direct-to-consumer industry in the United States is essential.Key Responsibilities:Social Media Management: Develop and execute strategies to increase social media followers and engagement on Instagram, TikTok, LinkedIn, and Facebook.Customer Loyalty: Implement strategies to enhance customer loyalty and retention.Vendor Management: Collaborate with external vendors to manage website content and SEO.Reporting: Deliver weekly reports to executives, presenting strategic ideas and marketing data.Collaboration: Work closely with internal teams to ensure cohesive marketing efforts.Trend Analysis: Keep up with industry trends and conduct research to inform marketing strategies.Community Building: Build and nurture a community around the brand through engaging content and interactions.Email and SMS Campaigns: Launch and manage email and SMS campaigns, maintaining and growing the email and SMS lists.Design Collaboration: Work with internal and external designers, utilizing tools like Canva and Adobe Suite.Brand Awareness: Develop and execute creative campaigns to increase brand awareness.Marketing Calendar: Maintain a monthly marketing calendar to ensure timely execution of activities.Website Traffic and Sales: Develop strategies to increase website visitors and online sales.Metrics Tracking: Monitor and analyze marketing metrics to measure success and adjust strategies accordingly.Hands-On Work: Engage directly in the execution of marketing tasks, demonstrating a hands-on approach.Qualifications:- 5-7 years of experience in digital marketing.- Proven track record of increasing social media followers and online sales.- Experience with snacks brands or direct-to-consumer brands in the United States.- Expertise in managing and growing social media platforms, particularly Instagram, TikTok, and Facebook.- Strong understanding of SEO and website management.- Excellent data analysis skills and ability to present marketing data to executives.- Proficiency in launching and managing email and SMS campaigns.- Experience with design tools such as Canva and Adobe Suite.- Ability to work collaboratively with internal and external teams.- Strong communication and organizational skills.- Self-motivated and able to work independently with minimal supervision.- Willingness to work 9-6 EST, Monday to Friday.About Earthside FarmsEarthside Farms is a fast-growing snacks brand based in New York City. We are making significant strides in the big-box retail space and are looking for a talented Digital Marketing Specialist to join our team. We are committed to providing our customers with high-quality snack products and are eager to expand our online presence and community engagement.If you are passionate about digital marketing and have a track record of driving online growth, we would love to hear from you. Apply today and join the Earthside Farms team!To Apply:Please send your resume, a cover letter detailing your relevant experience, and proof of your success in increasing social media followers and online sales to ****** Farms is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
