Description Summary: Why being part of Coca-Cola Latin America?
We're accelerating our momentum as the fastest growing large consumer goods company in Latin America.
People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature.
We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.Position Overview:Focus, Scope,?& Impact:Key Objective:?Develop KO Category's long term growth vision through commercial strategies and Catman capabilities thatensure the?optimal portfolio placing and displayto maximize?consumer/shopper interaction?andsales.
Meet the financial targets for?the?categories, by setting right?architecture, space allocation,planogram,?visual merchandising and stock management.Key Deliverables:Design LATAM Category management strategies and guides for main markets, guiding our Business Plan development and aligning top priorities with key stakeholders to deliver a data-driven, total category focused and expanded influence area.Lead LATAM Catman Community, fostering a culture based on shared learnings, insights and cases to accelerate Catman plans across markets and ensuring the strategy execution and tracking capabilities.Develop pilots with external and internal partners to test, learn and expand new ways to make Catman become more data-driven, retrofeeding our commercial strategies.Engage the KO System to expand and enhance Catman capability through a clear LATAM Curriculum process to exponentially increase influence over key customers and categories.Develop Modern Trade Category Visions for detailed countries & categories to support key stakeholders on developing the best tailored strategy.
Guide data-driven planograms?to ensure that our portfolio have the right amount/quality?of shelf space and also the correct placement on the drop.
Engage?retailers?to?implement the suggested?plans, aligned with their?strategy,tocontribute?tothe overall performance of the?business.Together with RGM and channel execution, ensure correct product assortment is provided to the consumer/shopper?path?at the right price and at the right time.
Function Related Activities/Key Responsibilities:Work FocusHelp the retailer grow the overall performance of the?NARTD beverages?category.
Improve?the sales performance of?KO portfolio as well.
Optimize the shelf space and the placement allocated to?KO?products and competitor products in store.
Suggest?and negotiateproduct placement?with retailers to perform optimally.Responsible for data analysis and reporting to discuss strategies, promotions, pricing and proposed planograms with the relevant role players.
Identify opportunities to improve the layout and performance of the overall category.
When approached correctly - suggestions driven by data - create?mutual?value for the retailer and?industry.The role?requires?deep understanding?of?retailbeverages?business in each?marketas well strong?leadership and accountability to?influence?Customers and support Shopper Marketing, RGM and Key Accounts?teams.Deploy NARTD category vision and ensure consistency of value propositions?for?retailer?formatsin markets?within the Zone?(e.g.
recruitment, trial, frequency)?in collaboration with the?bottlers and?the?customer.
Provide insight in category growth opportunities to category leads and to country operations.Related Work Experience:7+?years of leadership experience in?category management,?customer?management?and?commercial?capabilitiesMarket knowledge related to products, consumer needs and the retail environmentKnowledge of category management principlesStrong planning, communication,?and collaboration skillsAbility to think from planning to execution and?System's?customer,?commercial and brand managementFunctional Skills:Key Knowledge Requirements: Mastery Of ():Category ManagementChannel/ Shopper MarketingCustomer ManagementRgm Incl Segmentation, ObppcSystem and Customer EconomicsTurning Insights (Consumer, Shopper, Customer) Into Strategy?System PlanningValue to MarketProject ManagementStrong Analytical SkillsCommunication?Focus:Internal communication includes providingsupport to RGM, Shopper Marketing and Key Accounts teams.External communication includescustomer engagement?across all markets?within the Zone and across?Latin America to share best practices.Influencing and negotiation skills are essential for this?role?as?it?will influence?acting?on?mutual?strategies as well as securing investment for?implementation.Stakeholder ManagementThis is a director level role.
This role will require senior-level stakeholder engagement across The Coca-Cola Company, our Bottling partners and is expected to navigate our internal network and lead with people to achieve great results.
Stakeholders include but are not limited to:Franchise Leaders (General managers) and VPsBottler Commercial and Marketing VPs and Director level leadersVP and Senior Director level stakeholders internally Our various local and regional Marketing, Franchise Operations, Commercial and Customer team members, with whom you will deliver work and align on plansSkills:Account Management, Business Development, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales, Sales Management, Sales Process
