Introdução
Ecosystem Marketing is the face of IBM Marketing to the Business Partners - collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings and the market trends aligned to their coverage area - what's important to whom and why and how IBM and the Partners together can uniquely drive the IBM business.
This geography focused role serves as the face of marketing & communications to Business Partners. As a Recruitment Partner Marketing Manager, you are responsible for the end to end marketing strategy and execution plan targeting new and dormant business partners.
Seu papel e responsabilidades
- ** Know The Partners**:The Ecosystem Marketer's value lies in knowing the partner, the customer and market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem and bring the feedback from the ecosystems back to IBM.
- **Know The IBM Solutions**: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go to market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays.
- ** Market to Partners**: Design and execute programs and campaigns to both attract new business partners and progress them through signing a contract with IBM to activating newly recruiting BPs to their first dollar through best in class demand gen campaigns.
- Brief, enable and collaborate with Sales and our Distributors
- Measure, analyze, and report on the impact of recruitment marketing programs against KPIs - including but not limited to # of BPs registered for Partner Plus, # of partners contracted with IBM, # of Partners driving revenue
Profissional Requerido e Conhecimento Técnico
- Marketing campaign design and execution;
- Experience managing a marketing budget;
- Experience with marketing automation tools, like Marketo;
- Experience with analytics tools, like Tableau;
- Working knowledge of salesforce CRM ideal;
- Fluency in English
- **_We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work._**
Profissional Preferencial e Conhecimento Técnico
- Experience in relevant markets creating and implementing successful marketing and/or communications plans, leveraging a range of tactics and technologies within budget, and on time;
- Ability to work with cross functional and multicultural teams;
- Ability to align to set goals and objectives, while being able to quickly pivot based on business needs;
- Understanding of technology products, sales cycles, and solution positioning;
- Ability to leverage data to make market aligned decisions to support go-to-market execution;
- Ability to craft clear briefs/communication to key stakeholders.
Sobre a unidade de negóciosA equipe do IBM Corporate Headquarters (CHQ) representa várias funções, como marketing, finanças, jurídico, operações, RH e muito mais, trabalhando juntas para resolver alguns dos problemas mais complexos do mundo, ajudando nossos clientes a alcançar o sucesso e criando ambientes de trabalho colaborativos para os IBMistas.
Sua vida na IBMEm um mundo onde a tecnologia nunca fica parada, entendemos que a dedicação ao sucesso dos nossos clientes, a inovação que faz a diferença, a confiança e a responsabilidade pessoal em todos os nossos relacionamentos estão presentes em tudo o que fazemos como IBMistas, na medida em que nos esforçamos para ser o catalisador que torna o serviço do mundo melhor.
Ser um IBMista significa que você será capaz de aprender e desenvolver a si mesmo e a sua carreira, você será incentivado a ser corajoso e a experimentar todos os dias, tendo confiança e suporte contínuos em um ambiente onde todos possam prosperar, seja qual for a sua experiência pessoal ou profissional.
Nossos IBMistas têm uma mentalidade focada na busca do conhecimento, mantendo-se sempre curiosos, abertos a feedbacks e a novas informações e habilidades de aprendizado para transformar constantemente a si mesmos e a nossa empresa. Eles são confiáveis para fornecer feedback contínuo para ajudar outros IBMistas a crescer, além de colaborar com os colegas tendo sempre em mente uma abordagem focada na equipe para englobar diferentes perspectivas para gerar resultados excepcionais para os nossos clientes. A coragem que os nossos IBMistas têm para tomar decisões críticas diariamente é essencial para que a IBM se torne o catalisador para o progresso, sempre abraçando os desafios com os recursos que têm em mãos, com uma postura proativa e primand