Introduction
Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.
Your Role and Responsibilities
**Strategic Partner**
- Understands (in detail) the overall Marketing and Sales strategy, and understands how it applies to their area of responsibility;
- Challenges the intent of inbound requests to ensure they align with that Marketing and Sales strategy;
- Guides thought leadership on what offerings and solutions from the Blue Studio and External Partners best suite business objectives;
- Understands the service offerings and products within their assigned business area, and can articulate their value proposition.
**External Agency Partner Engagement and Management**
- Understands service offerings (strengths and weaknesses) of each Agency Partner to help connect work with the right service provider;
- Hosts and guides briefing sessions, ensuring the appropriate SMEs are present to ensure a clear understanding of the ask / requirements are socialized;
- Ensures appropriate SOWs are received from Agency Partners, and reviews them for compliance, structural logic, costs, and value;
- Drives procurement process to gain approvals for Agency SOWs, ensuring POs are in place prior to work kick off;
- Hosts kickoff of Agency work with all appropriate SME's and Blue Studio Directional Leads;
- Helps guide and steer development of the work (with the appropriate IBM SME's and Blue Studio Directional Leads) to ensure it meets the business objectives.
**Execution Team Champion**
- Understands what work is flowing through the Blue Studio and External Agency teams, and acts as a voice to highlight any specific concerns or issues back to the broader IBM teams;
- Acts as a champion for the team ensuring their needs are met, and that they are positioned correctly within any conversation;
- Helps the team evolve work processes (based on their guidance);
- Collaborates with Practice Leadership within the Blue Studio to grow / flex teams when necessary (based on work volumes).
**Operational Excellence**
- Guides short
- and long-term planning exercises with assigned business area to ensure appropriate teams are in place to meet forecast demand;
- Focuses on/and leads continual improvement of Blue Studio Service Provision;
- Manages escalation of service issues against assigned area of responsibility;
- Ensures appropriate EMT, PO, and Cost Tracking repositories are updated with all correct and current information;
- Ensure appropriate intake, backlog, prioritization, and production processes are in place (partnering with the broader organization and PM's).
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MCCJBID
SPOMCC_23
LI-Hybrid
IBMReferred_LATAM
Required Technical and Professional Expertise
- 5-10 years experience in the creative production and connecting content and experiences to buyer, market and channel trends;
- Experience working at or with creative agencies or production companies;
- Excellent expectation management, communication skills and fluency in Agile method;
- Exemplary attention to detail and organization and a commitment to flawless execution;
- Advanced/ fluent English;
- Please submit your resume in English.
Preferred Technical and Professional Expertise
- Experience working at a start-up or technology company;
- Experience with Adobe Creative Suite, including Workfront;
- Passion about taking a new-media approach to content, using data to inspire ideas;
- Stellar reputation related to client service and over-delivery on business objectives;
- Inherent curiosity as a digital consumer who understands the modern content landscape.
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to