Your Role and Responsibilities
The event strategist is responsible for the complete execution and success of the IBM events.
They create experiential client engagements and partner closely with agency partners to bring these plans to life.
They are responsible for understanding the Global Event Process including event marketing tools.
They collaborate closely with squad team members and sales teams to develop an optimized event plan.
Responsible for event planning & execution - Lead annual global event planning and consistent design/delivery to build and generate pipeline.
Own and optimize events to meet business objectives based on stakeholder feedback.
Partner with key stakeholders including top account marketing & field marketing (conversation/growth squads) to define objectives, target audience, and develop a plan including requirements for associated ABM/targeted audience actions.
Design individual event attendee experience within the client journey based on standard event kits.
Ensure sales alignment and events execution (with field marketing).
Manage post-event outcomes and performance with relevant stakeholders (i.e., field marketing).
Handle end-to-end process and tools: Including EMB entry, logo licenses, cteba, data privacy, edit upload, and debrief for core team events.
Ensure all legal, compliance, finance, and other required processes are efficiently completed.
Skills:
Environment: Professional knowledge related to function and its process.
Communication / Negotiation: Advises other professionals.
Effectively utilizes group dynamics.
Negotiates to define approaches and goals.
Problem Solving: Recognizes complex problems related to functional objectives.
Applies creativity and judgment to developmental work on different projects within the business environment.
Analyzes situations and implements solutions or develops new systems elements, procedures, or processes.
Impact on Business: Accountable for results and for activities and/or projects involving multi-functional teams.
Regularly participates in overall functional program planning and demonstrates discretion and independent judgment in matters of significance to IBM.
Contribution / Leadership: Provides ongoing guidance to lead professional work teams.
Understands functional mission and vision.
Utilizes expertise to directly influence people outside function.
Defines and decides objectives within specified projects.
"Todas as nossas vagas são elegíveis para pessoas com deficiência e reabilitadas"
Required Technical and Professional Expertise
Bachelor's degree in Marketing, Communication, Business Administration or equivalent experience.
Extensive experience in marketing or related role.
Proven experience in event marketing.
Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc.
preferred.
Ability to think strategically and to manage resources (time and budget) to achieve objectives.
Ability to manage multiple projects at the same time.
Strong project management and organizational skills, including attention to detail.
High energy, independent worker, self-starter, resourceful, and problem-solver.
Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously.
Fluent in English.
Preferred Technical and Professional Experience
Master's degree in a related field, preferred.
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
About IBM
IBM's greatest invention is the IBMer.
We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer.
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