Expert Marketing Manager Latam - Oral Care & Wellness

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.Expert Marketing Manager LATAM - Oral Care & WellnessHALEON is going through a Global Expert Transformation in order to be the Experts' trusted ally in the fight for everyday wellness.The role of BU Expert Marketing Manager is responsible for the development and implementation of Expert marketing strategies and tools for Priority Oral Care & Wellness brands and cooperation with the BU Marketing, Digital, Tech, CBIA and Medical teams to prepare connection plans for Oral & Wellness categories in LATAM with a mindset of growth and high performance.Key ResponsibilitiesResponsible for developing and deploying the BU Expert Marketing Strategy for Oral & Wellness categories and brands aligned with global expert programme.Develops Brand Plans for a set of BMCs with LOC input, and in partnership with the BU Marketing and Digital teams. This includes recommending the appropriate investment levels for Expert to ensure Brand/Brands financial objectives are met in a set of markets.Drives the launch of global Haleon Health Portal and relevant features and develop the Expert media strategy that is reflected the digital ecosystem per set of Priority brands in partnership with the BU Digital team, the BU Marketing team, and with the LOC Marketing teams.Oversees A&P and drive strategic shifts per Expert Transformation Strategy. Ensures that funds are allocated and managed efficiently for working and non-working media.Leads the adoption/adaptation of relevant content for a set of Priority Brands from Category and Design markets. Leads the creation of assets for a set of Priority Brands when no appropriate assets are available from the Category or Design Markets. Identifies Expert insight gaps for a set of Priority Brands across the BU and develops plans with CBIA to address these gaps. Ensures integration of Expert insight into Brands' strategies at BU and LOC level.Works in collaboration with BU and LOC medical, expert, training teams, to support creation and planning of training material for LOC Expert Field Force for a set of Priority Brands.Reviews monthly Brand/Brands performance for a set of Priority Brands across the BU and collaborates with BU and LOC marketing teams to identify and approve mitigating actions to deliver Brand/Brands financial commitments and above market growth for sales and prescription.Effectively influences several stakeholders to ensure buy-in to recommended strategies and plans with the support of the BU Expert Marketing Director.Engages and energizes internal and external stakeholders on the Expert strategy and marketing plans for a set of Priority Brands across the BU.Builds powerful relationships with LOC Marketing Managers, Expert Heads, cross-functional BU team and Global Expert Team as appropriate.Identify and share best practices across the LOCs to drive learning and reapplication per respective Priority Brands.Why you?Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:More than 5 year of experience in a Oral Health in company Consumer Heath setting. Degree in Dentistry or others.Expertise in Brand Planning, P&L, Managing Agency.Excellent interpersonal and communication skills, with the ability to influence and build relationships with stakeholders at all levels.Demonstrated ability to manage multiple priorities, manage LATAM team, work under pressure, and deliver results in a fast-paced environment.At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.In Portuguese:Olá. Nós somos a Haleon. Uma nova empresa líder mundial em saúde do consumidor. Moldada por todos que se juntam a nós. Juntos, estamos melhorando a saúde diária de bilhões de pessoas. Ao expandir e inovar nosso portfólio global de marcas líderes em categorias - incluindo Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin e Centrum - através de uma combinação única de profundo entendimento humano e ciência confiável. Além disso, estamos alcançando isso em uma empresa que controlamos. Em um ambiente que estamos co-criando. E uma cultura que é única nossa. Interessado em se juntar a nós. Não é uma pergunta.Gerente de Expert Marketing LATAM - Oral Care & WellnessA HALEON está passando por uma transformação global de especialistas para ser o aliado de confiança dos especialistas na luta pelo bem-estar diário.A função do Gerente de Marketing Especialista da BU é responsável pelo desenvolvimento e implementação de estratégias e ferramentas de marketing Especialista para marcas Prioritárias de Higiene Oral e Bem-Estar e pela cooperação com as equipes de Marketing, Digital, Tecnologia, CBIA e Médica da BU para preparar planos de conexão para Oral e Bem-Estar. categorias na LATAM com mentalidade de crescimento e alta performance.Principais Responsabilidades:Responsável por desenvolver e implantar a Estratégia de Marketing Expert da BU para categorias e marcas de Oral & Wellness alinhadas ao programa global de especialistas.Desenvolver Planos de Marca para um conjunto de BMCs com participação do LOC e em parceria com as equipes de Marketing e Digital da BU. Isto inclui recomendar os níveis de investimento apropriados para o Expert para garantir que os objetivos financeiros da Marca/Marcas sejam alcançados em um conjunto de mercados.Impulsionar o lançamento do Portal Haleon Health global e recursos relevantes e desenvolve a estratégia de mídia Expert que reflete o ecossistema digital por conjunto de marcas Prioritárias em parceria com a equipe BU Digital, a equipe BU Marketing e com as equipes LOC Marketing.Supervisionar A&P e impulsiona mudanças estratégicas de acordo com a Estratégia de Transformação Especializada. Garante que os fundos sejam alocados e gerenciados de forma eficiente para a mídia ativa e não ativa.Liderar a adaptação de conteúdos relevantes para um conjunto de Marcas Prioritárias dos mercados de Categoria e Design.Liderar a criação de ativos para um conjunto de Marcas Prioritárias quando não há ativos apropriados disponíveis nos Mercados de Categoria ou Design.Identificar lacunas de conhecimento de especialistas para um conjunto de marcas prioritárias em toda a BU e desenvolve planos com a CBIA para resolver essas lacunas. Garante a integração de insights de especialistas nas estratégias das marcas em nível de BU e LOC.Trabalhar em colaboração com equipes médicas, especializadas e de treinamento de BU e LOC, para apoiar a criação e planejamento de material de treinamento para a Força de Campo Especializada de LOC para um conjunto de Marcas Prioritárias.Revisa mensalmente o desempenho da Marca/Marcas para um conjunto de Marcas Prioritárias em toda a BU e colabora com as equipes de marketing da BU e LOC para identificar e aprovar ações de mitigação para cumprir os compromissos financeiros da Marca/Marcas e acima do crescimento do mercado para vendas e prescrição.Influencia eficazmente vários stakeholders para garantir a adesão às estratégias e planos recomendados com o apoio do Diretor de Marketing Especialista da BU.Envolve e energiza as partes interessadas internas e externas na estratégia Expert e nos planos de marketing para um conjunto de Marcas Prioritárias em toda a BU.Constrói relacionamentos poderosos com gerentes de marketing LOC, chefes especialistas, equipe multifuncional de BU e equipe global de especialistas, conforme apropriadoIdentificar e compartilhar as melhores práticas em todos os LOCs para impulsionar o aprendizado e a reaplicação de acordo com as respectivas Marcas PrioritáriasPor que você?Qualificações Básicas:Procuramos profissionais com as competências necessárias para atingir os nossos objetivos: Mais de 5 anos de experiência em saúde bucal em ambiente de saúde do consumidor empresarial.Licenciatura em Odontologia ou outros.Expertise em Brand Planning, P&L, Gestão de Agência.Excelentes habilidades interpessoais e de comunicação, com capacidade de influenciar e construir relacionamentos com stakeholders em todos os níveis.Capacidade demonstrada de gerenciar múltiplas prioridades, gerenciar a equipe LATAM, trabalhar sob pressão e entregar resultados em um ambiente de ritmo acelerado.Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.