You will collaborate cross-functionally, within region and worldwide, with stakeholders to land, personalize and optimize integrated web strategies that engage local target audiences and ensure business objectives are strategically aligned. You will develop and execute tactics that optimise traffic, increase relevancy and empower faster time to value.The ideal candidate will be a proven web strategist who is creative, collaborative, and has a passion for data-driven marketing.Key ResponsibilitiesLand, personalize and optimize web experiences to deliver outcomes against key business objectives.Collaborate across Marketing and business stakeholders to define and drive the Geo/country web strategy (including SEO+SEM).Take the initiative to relentlessly test and optimize local web experiences using data, research, and experimentation.Set baseline performance metrics, track and report KPIs, providing regular updates to stakeholders.Be well-versed in a broad set of digital tools across web and analytics.Required Technical and Professional Expertise3x time a week at IBM Tutóia - SP OfficeAdd your resume in EnglishFluent EnglishTechnical knowledge is not required, but candidates must be proficient in translating and validating business-to-business (and often technical) language in Canadian French.Solid experience as a Web Strategist or agency equivalent.Hands on experience in Adobe Experience Manager Sites, Adobe Target, Adobe Analytics.Ability to work in a team environment, collaborating with cross-functional teams.Creative problem-solving skills.Strong project management and communication skills.Preferred Technical and Professional ExperienceMasters in marketing, advertising or design.Solid years of experience as a Web Strategist or agency equivalent.Ideally a native Canadian French speaker with proficiency in Portuguese and/or LATAM Spanish.Required EducationBachelor's DegreePreferred EducationMaster's DegreeAbout Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
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