Global Talent Marketing Lead

Introduction
As a Talent Marketing Lead at IBM, you'll drive strategic talent marketing and employer branding initiatives for our most critical hiring needs. Drawing on your expertise, you'll craft data-driven solutions to attract top-tier diverse talent while exploring innovative strategies to meet global hiring demands. Working alongside cross-functional teams, you will own and execute strategic talent attraction and marketing initiatives, ensuring alignment to IBM hiring priorities, goals and target results.

Your Role and Responsibilities
In addition to driving strategic employer brand and talent marketing tactics, you will play a pivotal role in managing client relationships and overseeing the execution of strategic initiatives across the talent marketing spectrum. Your responsibilities will include:Developing comprehensive end-to-end talent marketing campaigns utilizing a diverse range of channels, from career site to social media and beyond.Maintaining a keen focus on channel marketing best-practices; leveraging data and industry trends to drive innovation.Monitoring campaign performance and leveraging data-driven insights to optimize ROI and identify areas for improvement.Leading initiatives to cultivate a diverse talent pipeline by championing diversity and inclusion within talent attraction strategies.Collaborating closely with Talent Acquisition and HR client stakeholders to align strategies with evolving hiring needs. Required Technical and Professional Expertise Exceptional skills in crafting and delivering executive-level presentations that are succinct, impactful, and persuasive.Outstanding stakeholder management abilities, with a proven track record of building and maintaining strong client relationships.Extensive experience in implementing data-driven marketing solutions that drive top-of-funnel talent engagement and conversion.A proactive problem-solving mindset, with the agility to identify and implement solutions to attract quality talent at pace.A nuanced understanding of talent landscape and trends in growth markets world-wide. Preferred Technical and Professional Expertise Demonstrated ambition and autonomy in achieving targets, coupled with a creative approach to problem-solving.Deep knowledge of the Talent Acquisition, Recruitment Marketing, and Employer Branding landscape, ideally gained through experience at a global agency or within large-scale Global organizations.Proficiency in attracting and converting candidates, coupled with end-to-end agile project management expertise.
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