Responsibilities Creative Design .
Create various attractive Retail POSM materials such as posters, flyers, display stands, and light boxes according to the brand image and offline retail strategy.
Ensure that these materials can not only catch the eye but also clearly convey product information.
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Customize unique design solutions according to different product series and promotional activities to help increase the attention and sales of products at retail terminals.
Localized Design .
Consider local Brazilian culture, market demands, and consumer preferences while integrating global design specifications.
Make the offline retail image more in line with the needs of local customers and enhance brand affinity.
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Collaborate closely with the marketing team, collect local market feedback, and incorporate relevant design elements, color preferences, and cultural taboos into the design to ensure that it meets the aesthetic standards of local users.
Process Management .
Be responsible for the entire design process from creative conception to finished product output.
Communicate with suppliers on technical details such as printing requirements and color calibration to ensure that the design can be transformed into actual retail materials of high quality.
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Arrange tasks according to the project schedule to ensure that all POSM materials are delivered on time to meet the promotion and marketing needs of offline retail stores.
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Assist in formulating relevant specification documents.
Innovation and Trend Tracking .
Pay attention to new design trends, emerging technologies, and competitor dynamics in the retail industry.
Incorporate innovative elements into POSM material design to maintain the brand's visual competitiveness in the local offline retail market.
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Explore new design tools, technologies, and expression methods to improve the design quality and user experience of the brand's offline retail materials.
Requirements .
Bachelor's degree or above in Graphic Design, Visual Communication, or related majors.
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Advanced English is mandatory.
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More than 4 years of design-related work experience.
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Proficiently master graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
and be able to independently complete design creations from concept to final draft.
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Solid graphic design knowledge, including layout, color theory, composition, etc.
Familiar with POSM material design specifications and production processes.
Those with graphic design experience in the retail industry are preferred.
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Be familiar with printing materials and related production processes, and be able to put forward requirements and provide guidance to suppliers.
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Excellent creative conception ability and be able to propose unique design concepts and solutions according to brand needs and project goals.
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Understand local Brazilian culture, customs, market characteristics, and consumer psychology to ensure that the design meets modern consumer aesthetic standards.
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Good team spirit and be able to effectively communicate.
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Be able to withstand pressure in a fast-paced, multi-tasking environment.