Overview:
About B. Braun
B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap and CAPS.
Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.
Responsibilities:
Position Summary:
This position will drive key activities and projects for the Vascular Access portfolio. Responsible for the day to day marketing activities to launch, support and implement value added programs for the Vascular Access portfolio. Additionally, this position is responsible for assessing, managing and supporting partnerships/relationships with external partners/suppliers to identify the customer's unmet need and how B. Braun can develop solutions to support training, education, clinical and economic evidence. The position will work with our Medical Affairs, Health Economics, and Regulatory team to drive a plan of supportive evidence for the portfolio. Last, this role would help manage Key Opinion Leader relationships for this portfolio.
Responsibilities: Essential Duties
Support the Vascular Access portfolio manufactured by external partners sold in the United States and Canada to the Hospital Care and Outpatient Markets.
Responsible for the development of marketing strategy, implementation and control of marketing programs to maintain and increase market share and profits for assigned product groups.
Ensure the attainment of organizational goals of market share, profit, price and revenue.
Development and implementation of portfolio solutions marketing plans that create alignment and a clear vision that drives successful achievement of this program goals across the organization.
Prepare pre/post launch activities (for products and programs).
Develop and implement tactical plan with the appropriate agency or cross-function partners.
Responsible for ensuring effective cross-functional collaboration in all business areas to include working with Sales, Sales Training, Market Research, Clinical Educators, Marketing, Medical Affairs, Regulatory, etc.
Manage all operational aspects of product line, including forecasting, inventory, backorders and quality issues.
Develop portfolio solutions pricing strategy.
Evaluate product improvements and line extensions while maintaining existing product base.
Manage all promotional activities related to product group and solutions for value based programs.
Monitor product group incident reports and help direct corrective action if needed.
Assist with in-house sales training programs related to the product group.
Actively participate in calls with Global Marketing, sales, and regional marketing.
Maintain product group budget.
Maintain an active field travel schedule to regularly meet with customers, sales, personnel, inventors, consultant and partners. (post COVID-era)
Oversees and drives upstream marketing activities such as the development of new products, from the idea to bringing it to market including the reviews of experimental product designs.
Reviews experimental product design.
Assesses financial and technical feasibility and develops manufacturing strategies.
Facilitates communication between various departments (such as engineering, marketing, production, and/or sales) to establish and evaluate product design.
Interfaces with clients or prospects to identify needs and determine solutions and provides feedback to manufacturing or sales.
Identifies and evaluates new vendors or suppliers as needed.
The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from time to time.
Expertise: Knowledge & Skills
Requires breadth of professional field and Medical Device industry knowledge. Ability to integrate critical information and champion advanced strategies/concepts through the organization. Drives development of advanced technologies, principles and processes.
Manages activities of a functional area which has at least 2 departments or major functions through managers and/or experienced employees. Responsible for cost, method, and employee results.
Judgement is required in resolving complex problems based on experience.
Interacts with internal and/or external clients and customers to negotiate and interpret information on projects and unit operations. May consult with senior management.
Previous Marketing experience in the Medical Device industry with value based programs and solutions is required.
Previous sales and/or clinical experience is preferred.
MBA is preferred.
Qualifications:
Required:
Bachelor's degree required, Master's degree preferred.
10-12 years related experience required.
Regular and predictable attendance.
Occasional business travel required, Valid driver's license and passport, Secrecy and invention agreement and non-compete agreement.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.
What We Offer:
B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com. Through its "Sharing Expertise" initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.
Equal Opportunity Employer Veterans/Disabled
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