We're living at the dawn of a borderless world, but most people still don't have the tools needed to engage in critical high-trust services including everything from access to financial services, to sharing assets in peer-to-peer marketplaces, and even managing talent. At MetaMap, our work is centered on addressing this gap by building an identity data protocol that surfaces merits in the form of legal, financial, and work data. We're energized by the unlimited potential that comes from this collective coordination, the removal of barriers to access, and the future we're building towards — one that is interconnected and equitable. _If you believe in our mission to help unlock borderless growth too, come join the MetaMap team!_
The Growth Marketer will help build an engine that will drive the next wave of growth for MetaMap. As part of the Demand Generation team, this role will strategically plan, implement, analyze, and optimize all paid acquisition channels, which include paid search, paid social (e.g. Facebook/LinkedIn), and other creative tactics. You will take the lead in scaling our current marketing mix by identifying new ways to acquire customers cost-effectively while maintaining a great return on investment. You will have an opportunity to make a major impact on the future growth of Metamap by leveraging your expertise and creativity to develop and execute cutting-edge full-funnel digital strategies that help bring the company through its next phase of success.
**About the role**:
- Develop and manage full-funnel digital prospecting and remarketing paid campaigns across channels including, but not limited to, Facebook, LinkedIn and Google Ads
- Conceptualize, test, and optimize growth strategies to improve campaign performance
- Develop experiments, analyze results, and build reports to track progress against goals. Use learnings to provide actionable recommendations on future strategies
- Recommendations on budget allocation and media buying. Use insights to optimize marketing spend
- Partner with the Brand & Design team to develop high-performing creative content and landing pages that will improve acquisition efficiency
- Work closely with Marketing Operations to ensure we have the right dashboards
- Build A/B testing strategies for ad creative, messaging, landing pages and more to continue scaling customer acquisition while maintaining efficiency
- Support the launch of an Account-Based Marketing strategy, to eventually change from a user acquisition to an account acquisition approach
**Requirements**:
- 5+ years of experience in a B2B performance marketing or digital acquisition marketing role leading paid search, paid social, and remarketing campaigns
- Experience with hypothesis-driven experimentation and data-backed decision making
- Data-driven, analytical and knowledgeable of analytics tools (ex: Google Analytics, UTM tracking)
- Experience using Salesforce reports and campaigns
- Strong understanding of the sales and marketing funnel, metrics, and attribution techniques
- Previous management and optimization of user acquisition budgets
- Experience working with, and managing external agencies
- Excellent communications skills.
- Fluent spoken and written English and Spanish. Portuguese is a plus
- Ability to work independently, self-driven, and always looking to learn and develop new skills
- Entrepreneurial spirit with a strong ability to collaborate with a cross-functional team
- Experience working in a fast-paced startup environment is a plus
- Experience with Hubspot MAP a strong plus
- Experience with Account-Based Marketing campaigns and platforms (6sense, Demandbase) a strong plus
- Who you are:_
- Highly data-driven
- Have a track record of developing innovative digital growth strategies
- Prioritize cross-team collaboration, especially between Sales and Marketing
- Have strong problem-solving skills
- Can push projects through to the finish line
- Ability to balance multiple initiatives and prioritize what will drive the strongest results
- MetaMap is building tools that power a borderless world where everyone has equal access to opportunity based on their merits. As a proud equal opportunity employer, we live by these same values, celebrate diversity, and are committed to creating an inclusive environment for all of our employees. _We are also committed to a fair and inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. _We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible._
