Job Overview:As a Growth Marketing Associate, your primary focus will be on user acquisition, conversion, and onboarding. This role requires a dynamic and data-driven individual with a deep understanding of luxury markets and a proven track record in digital marketing and acquisition campaigns.Responsibilities:Community Growth and Strategy Development:Develop and implement community lead generation strategies to support qualitative, targeted, and sustainable growth.Develop and maintain a marketing calendar in your dedicated region to plan and execute lead-generation activities, including social media campaigns, ads, partnerships, outreach programs, and direct recruitment.Stay up to date on the latest marketing trends and best practices.Lead Generation Campaign Development and Execution:Lead the development and execution of lead generation campaigns across all channels, including online, offline, and social media.Collaborate with cross-functional teams in market and at a global level to ensure that campaigns are aligned with business objectives, brand identity, and compliance.Develop and implement campaign tracking dashboards and reporting strategies to measure campaign performance.Implement direct recruitment campaigns to identify and onboard evaluators, ensuring fully qualified evaluators join the community team.Monitor and manage campaigns across various platforms to maximize user acquisition while maintaining cost-effectiveness.Data Management and Analysis:Collect, manage, and analyze marketing data from various sources (HubSpot, Meta, and our internal database) to continuously optimize campaigns.Implement A/B testing and data-driven optimization strategies to enhance the effectiveness of user acquisition efforts.Provide regular reports on the performance of paid advertising efforts and direct recruitment initiatives.Growth Mindset:Identify new growth opportunities to expand our reach and grow our community.Build and maintain relationships with key influencers in our industry.Explore locally relevant channels, both online and offline.Test and experiment with new tactics to drive innovation.Communication and Teamwork:Work closely with the Operations team to streamline the onboarding process for recruited evaluators to ensure a smooth transition to mission assignment.Develop and execute targeted communication strategies to engage potential evaluators and display the unique opportunities within the luxury evaluation community.Write clear and concise marketing materials in English (other languages are a plus).Manage multiple projects and deadlines simultaneously.Ability to work independently and take ownership of projects.Demonstrate initiative and a proactive approach to problem-solving.Qualifications:Bachelor's degree in business, marketing, or a related field; master's degree is a plus.5 years of experience in lead generation, content creation, and social media marketing.Proven experience in planning and executing successful paid advertising campaigns.Strong understanding of direct recruitment strategies and tactics.Knowledge of the luxury industry and its key players.Excellent analytical skills and proficiency in data analysis tools.Effective communication and relationship-building skills.Experience working with CRM Marketing tools (HubSpot), design tools (Canva), and AI tools (Midjourney, ChatGPT, Bard).Bilingual in English and Japanese.
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