The Head of Analytics is responsible for driving the company's analytics strategy within the iGaming industry in Brazil. This role requires deep expertise in data analysis and a proven ability to turn data into actionable insights that support business growth and enhance gaming operations. This position focuses on strategic data analysis, advanced modeling, and providing high-impact recommendations to key stakeholders.
MAIN RESPONSIBILITIES
Develop and implement analytics strategies focused on enhancing iGaming operations, player engagement, and overall business performance.
Identify opportunities for innovation by leveraging data to improve player acquisition, retention, and engagement in the iGaming sector.
Ensure data governance by maintaining high standards for data quality, integrity, and security across all analytics processes.
Analyze large, complex datasets to uncover actionable insights that drive strategic decisions and optimize business outcomes.
Lead the development of predictive models to enhance player-related strategies, ensuring alignment with iGaming market trends.
Communicate data-driven insights effectively to non-technical stakeholders, translating complex findings into actionable business strategies.
Collaborate with IT and data teams to ensure robust, scalable data infrastructure that meets the sophisticated needs of iGaming analytics.
Adopt advanced analytics tools and technologies, staying competitive in a rapidly evolving industry.
Conduct risk assessments focused on data analytics, particularly regarding player behavior and revenue, and implement strategies to mitigate these risks.
Develop and maintain KPI dashboards to provide clear visibility into performance metrics relevant to iGaming.
Continuously monitor and refine analytics efforts, ensuring they remain effective and aligned with industry advancements.
EXPERIENCE & QUALIFICATIONS REQUIRED
Bachelor's or Master's degree in Data Science, Statistics, Computer Science, Business Analytics, or a related field.
Extensive experience in analytics, preferably within iGaming or a closely related industry.
Proficiency in data analysis tools and platforms (e.g., SQL, Python, R, Tableau, Power BI), along with strong statistical analysis and data visualization skills.
Exceptional analytical and problem-solving abilities, with a focus on data-driven decision-making.
Strong verbal and written communication skills, with the ability to present complex data concepts effectively to non-technical audiences.
Proven ability to manage complex analytical projects independently, ensuring timely delivery and adherence to scope.
Experience with machine learning, AI, and other advanced analytics techniques, particularly in relation to player behavior and game optimization.
Fluency in English and Portuguese, both spoken and written, is required.
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