Job Description:
Position: Head of Consumer Planning and Strategy - Brazil Company: Diageo
**Job Description**:
About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people. Feel inspired? Then this may be the opportunity for you.
Job Summary: As the Head of Consumer Planning and Strategy for Diageo Brazil, you will play a pivotal role in driving growth and profitability by understanding consumer insights, developing strategic plans, and executing marketing strategies. You will lead a team responsible for analyzing market trends, consumer behavior, and competitor activities to inform business decisions and drive brand performance. This role requires a strategic thinker with a deep understanding of the Brazilian market, exceptional leadership skills, and a passion for driving consumer-centric initiatives.
Key Responsibilities:
. Strategic Planning: Develop and execute comprehensive consumer-centric strategies aligned with business objectives, ensuring sustainable growth and market leadership.
. Consumer Insights: Lead the team in conducting rigorous consumer research, market analysis, and trend forecasting to identify key insights and opportunities for brand development.
. Brand Strategy: Collaborate with local and global brand teams to develop brand positioning, messaging, and innovative marketing campaigns that resonate with Brazilian consumers.
. Competitive Analysis: Monitor competitor activities and market trends to identify threats and opportunities, providing actionable recommendations to maintain a competitive edge.
. Cross-Functional Collaboration: Work closely with internal stakeholders to align consumer strategies with commercial objectives, ensuring seamless execution and effective resource allocation.. Team Leadership: Inspire and empower a high-performing team of consumer planners and strategists, fostering a culture of innovation, collaboration, and continuous learning.
. Performance Tracking: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of consumer strategies, regularly evaluating performance and optimizing plans as needed.
. Budget Management: Manage the consumer planning and strategy budget effectively, optimizing resource allocation to maximize ROI and achieve business goals.
. Stakeholder Management: Build strong relationships with internal and external stakeholders, including agencies, partners, and industry influencers, to drive alignment and support for consumer initiatives.
Qualifications:
- Bachelor's degree in marketing, business administration, or a related field; MBA or advanced degree preferred.- Proven experience in consumer planning, strategy development, and brand management, ideally within the consumer goods or beverage industry.- In-depth knowledge of the Brazilian market, consumer behavior, and cultural nuances, with a track record of successfully launching and growing brands in the region.- Strong analytical skills, with the ability to translate data into actionable insights and strategic recommendations.- Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams to achieve common goals.- Strategic thinker with a results-oriented mindset, capable of driving innovation and driving change in a dynamic environment.- Fluency in Portuguese and English; Spanish language skills are a plus.- Ability to travel domestically and internationally as needed.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you