Relevant leadership level experience in consumer marketing, ideally in entertainment;
- Excellent oral and written communication skills and an ability to influence others;
- Fluent written and spoken Portuguese and English;
- Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment;
- Excellent communicator both verbally and written with an ability to communicate with all levels in the organization (technical, business, executive);
- Effective analytic and quantitative skills - ability to use data to develop and measure marketing programs.
Job summary
The Amazon Prime Video team is shaping the future of digital video entertainment.
Our mission is to offer customers the widest selection of digital video content including Amazon original content and make it trivially easy for them to enjoy it wherever and whenever they want.
We are just getting started in Brazil with Prime Video, but have very ambitious goals to become a leading player in the video entertainment industry and delight our customers with a great service and broad content.
We are looking for a highly-motivated, innovative and results-oriented Senior Executive to manage and lead the Content Brand Managers team, and help grow our business.
The role will focus on setting the marketing strategy and planning of campaigns for our key Exclusive and Local Original TV shows and films.
This role will span co-ordination across a wide-range of cross functional teams and external partners which will include media vendors, production companies, talent agencies and our Amazon Studios division.
This executive will have the chance to set industry standards and impact the local entertainment business.
Key job responsibilities
- Lead, align, motivate and manage a strong team of Content Brand managers;
- Lead and develop a long term marketing strategy to support our slate of Exclusive Content and Local originals;
- Co-own and contribute to design and implement complete launch plans and execution of marketing campaigns for our Exclusive and Original TV show and films;
- Develop audience testing and research;
- Dive deep into data and research insights to support the Marketing Strategy;
- Assure key learnings are captured and shared with the larger organization beyond Brazil territory;
- Lead creative process from concept ideas to testing, to deployment in partnership with external vendors and internal stakeholders;
- Partner with a wide-range of internal teams (from Marketing to Tech teams) to identify and prioritize needs for the Exclusive and Original shows and films;
- Document and present strategies and periodic updates to internal and external audiences, including stakeholder's management and progress reporting.
- MBA;
- Experience in the Media and TV industry/space, experience in digital video marketing;
- Content knowledge, from script evaluation to programming;
- Spanish proficiency.