Job Title: Head of Growth
Location: Curitiba, Brazil
Company: GMX Group | Lumber Plus, Norx, Thermowood.com, Maximo Wood, Black Label Wood, US4 Requirement: All resumes and cover letters must be submitted in English for consideration. About GMX Group:
A leader in the building materials industry, GMX Group operates an impressive portfolio including Lumber Plus, Norx, and others. As an American company with a significant presence in Brazil, we are dedicated to innovation and excellence. Our premium sustainable building products serve architects, designers, contractors, and homeowners in the United States, ensuring top-tier quality and service. Position Overview:
We are seeking a dynamic Head of Growth to lead our media efforts and drive brand engagement across various markets. This strategic role involves overseeing all digital media campaigns and implementing innovative lead generation tactics. The successful candidate will work closely with the Heads of Strategy, Acquisition, and E-commerce to propel sustainable growth. Key Responsibilities:
Strategic Planning and Execution: Design and implement digital media campaigns; lead SEO initiatives to boost brand visibility. Leadership and Collaboration: Oversee digital media agencies and freelancers; foster internal alliances and collaborate with senior leadership. Performance Measurement: Develop KPIs and regularly evaluate the success of growth strategies. - Innovation and Improvement: Explore new lead generation methods and enhance digital marketing efforts. - Market Expansion: Identify and target new market opportunities domestically and internationally. - Product Development: Liaise with product teams to align offerings with market demands. - Customer Acquisition and Retention: Formulate strategies to attract and retain customers. - Budget Management: Oversee budget allocation for growth initiatives to maximize ROI. - Technology Utilization: Incorporate cutting-edge technology to bolster marketing efforts. - Regulatory and Sustainability Compliance: Ensure all activities comply with legal standards and embrace sustainability. - Utilize data analytics tools to track and analyze the performance of marketing campaigns, identify areas of improvement, and optimize conversion rates. Qualifications:
- Full professional proficiency in English; fluency preferred. - Extensive experience in digital media or related fields, preferably in a fast-paced environment. - Proven track record of developing and executing successful growth strategies that drive customer acquisition and revenue growth. - Deep expertise in digital marketing. - Exceptional communication skills and ability to work with cross-functional teams. - Creative and strategic mindset with excellent attention to detail. Additional Information:
- This role is based in Curitiba, offering the chance to work with an American company that is a key player in Brazil's building materials market. - You will be part of a visionary team dedicated to redefining industry standards and working with a range of premium brands. If you are ready to drive growth and work in a dynamic environment, please submit your resume. Join us to make a tangible impact in our company and industry.
