**About us**:
**About the role**:
In your capacity as the Lead of User Acquisition, you will be responsible for crafting and implementing multi-channel acquisition strategies aimed at attracting and converting subscribers.
While building and managing an in-house team may be part of your responsibilities, your primary focus will be on leveraging your broad experience with various traffic sources to maximize user acquisition and ROI.
**Key Responsibilities**:
- ** ROI Maximization**:
- Develop and implement strategies to continuously improve return on ad spend (ROAS) across all channels
- Identify opportunities for scaling successful campaigns while maintaining or improving efficiency
- ** Data Analysis and Insights**:
- Conduct in-depth analysis of campaign performance metrics
- Collaborate closely with the data team to leverage Tableau reports and other data tools
- Use data-driven insights to inform strategy and tactical decisions
- ** Campaign Structure and Optimization**:
- Design and implement optimal campaign structures across various platforms
- Continuously test and refine ad creatives, targeting, and bidding strategies
- Conduct A/B testing to improve campaign performance and identify scaling opportunities
- ** Multi-Channel Management**:
- Oversee and optimize user acquisition efforts across Pinterest, TikTok, Facebook, Google, and other relevant platforms
- Allocate budget effectively across channels based on performance and potential
- Stay updated on platform changes and new features, adjusting strategies accordingly
- ** Strategy Development**:
- Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets
- Develop comprehensive user acquisition strategies aligned with company objectives
- Continuously adapt strategies based on performance data and market trends
- ** Creative Collaboration**:
- Work closely with creative producers to develop high-performing ad creatives
- Provide data-driven feedback to improve creative performance across channels
- Ensure alignment between acquisition strategies and creative output
- ** Market Research**:
- Stay abreast of industry trends, emerging platforms, and best practices in user acquisition
- Identify and evaluate new traffic sources and acquisition methods
- ** Cross-functional Collaboration**:
- Partner with the data team to leverage insights and improve decision-making
- Collaborate with creative producers to ensure ad creatives align with performance goals
- Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts
**Qualifications**:
- ** Experience**:
- Minimum 5 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products
- Proven track record in paid social media marketing at scale, focusing on lead generation, performance marketing, and conversion optimization
- ** Platform Expertise**:
- Deep understanding of social media platforms, especially Facebook Ads
- Strong experience with TikTok Ads, Pinterest Ads, or similar platforms
- Experience driving leads through Meta is required; experience with other platforms (e.g., TikTok, Snapchat, YouTube) is a plus
- ** Analytical Skills**:
- Strong analytical skills with proficiency in UA analytical tools and techniques
- Advanced skills in performance measurement and optimization
- Ability to analyze complex datasets, generate insights, and make data-backed decisions
- ** Strategic Thinking**:
- Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations
- Strategic thinker with a performance and ROI-driven approach
- Capable of developing and implementing effective lead generation strategies
- ** Project Management**:
- Ability to take initiative, work independently, and drive projects forward
- Strong organizational skills to manage multiple performance-focused campaigns simultaneously
- Proven track record of achieving goals and meeting timelines in a fast-paced environment
- ** Communication and Collaboration**:
- Excellent interpersonal and communication skills
- Creative content writing ability
- Capable of working effectively in a collaborative environment while maintaining focus on performance goals
- ** Personal Attributes**:
- Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts
- Strong problem-solving and decision-making capabilities
- Adaptable and quick to learn in a dynamic digital landscape
**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team!
We offer:
- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**: