AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we're number one or two in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa.
About AB InBev Growth Group At ABI our people are our greatest asset. We believe in hiring people that can be better than ourselves, empowering them as owners, and enabling them to grow at the pace of their talent. We also believe passionately that the consumer is the boss, and our Global Marketing team champions this principle every day. This curious group of innovators, dreamers and doers strives to deeply understand people and their evolving needs, and then create engaging brands, products, and experiences that consumers love.
As a Global Insights Transformation Manager on the Global Strategy & Insights team at ABI, you will help drive category, consumer and business insights for our brands and innovation agenda leveraging data, technology and AI. Specifically, you will have the ownership of working with different tools and technologies, in order to leverage them for our brands and support them in achieving results. Additionally, you will also be working close to our marketing technology team to support them on specific projects across different platforms that are being developed. You have a strong understanding of how to unpack different solutions, and the underlying benefit to support brands and innovation growth. A strong understanding of foundational insights tools across pillars including positioning, communications, creative development, innovation, renovation, brand tracking, brand analytics and performance measurement will be a plus.
To succeed in this role, you'll operate with an agile and project management mindset. You must be comfortable working with different kinds of datasets, managing vendors and internal data & analytics providers, guiding work of others, and interacting with senior leadership on complex problems.
What you'll do: Provide consumer insight-driven recommendations for business decisionsDevelop and execute learning plan priorities for areas of focusAnalyze different sets of research and commercial data to identify and distill insights to support business decisions and strategic plans for our brandsManage/supervise the design, execution, analysis, and recommendation of insight and analytics projects/initiatives to drive to business decisionsManage relationships with external research agencies and leverage external insights resources, capabilities, and expertise in order to best serve business requirementsWhat You'll Need: Bachelor's Degree in Business, Marketing, Technology or related fieldsRelevant experience in project management, consumer insights, digital marketing & advertising, consumer data, business intelligence, AI and analytics or other related fieldsProven expertise on research/survey tools & methodologies preferably with AI across performance management, brand tracking, communication, innovation and consumer behaviorStrong business acumen with analytical and problem solving mindsetExcellent communication and collaboration/stakeholder management skillsSelf-motivated, detail-oriented, with the ability to manage multiple projects and tasksPrimary (qual & quant) & secondary research experience is a plusWhat We Offer: Performance based bonus*Attendance Bonus*Casual office and dress codeDays off*Health, dental, and life insuranceDiscounts on Ambev products*School materials assuranceLanguage and training platformsEqual Opportunity & Affirmative Action: AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.
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