We have an immediate need for a talented Email Marketing Coordinator to create and manage our internal email marketing campaigns for our clients.As an Email Marketing Coordinator, you will work on all of TGM clients to develop and maintain effective email marketing campaigns. You will craft email marketing strategies, automations, and flows. You will be responsible for reporting and identifying ROI, as well as staying abreast of email marketing trends.
As our email marketing specialist, it will be your job to manage the company's email marketing strategies.
You will be responsible for Email Marketing Coordinator:
Create automated brand awareness, add to cart, and post-purchase email flowsUnderstanding campaign objectivesSetting reasonable objectives and campaign goalsEnsuring that the finished project meets campaign goals while exceeding the industry's best practicesTracking important email metrics and performance data (e.g., conversion rates, click-through rates, and open rates)Suggesting recommendations for increased performanceDeveloping and implementing email automationCreate and maintain a trigger email program that will react to the customer lifecycle and help to maximize salesEvolving the email program to ensure that we stay a step ahead of the competition
Requirements for Email Marketing Coordinator:
1-2+ years of Email Marketing and Deliverability, or ISP/ESP industry experience – The candidate should be familiar with laws, regulations and best practices of the email industryExperience with campaign management, including segmentation, development of house files, campaign creative asset development, testing, statistical significance testing, reporting, and analysisUnderstanding of Klaviyo, Mailchimp, Active campaign...Strong analytical, problem-solving skills and communication skillsExcellent time-management, multitasking, and organizational skillsAbility to quickly learn new technology platforms
The position pays Hourly with 2 bonuses during the year!