Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world's largest digital-asset exchange.Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you're looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.Responsibilities:Drive and lead lifecycle marketing efforts across Brazil, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI;Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users;Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;Create and manage lifecycle marketing KPIs, with emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email, app push, and inmail;Measure, understand, and report critical metrics within the organization;Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns;Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights;Coordinate with regional teams to ensure that technical requirements are met to implement lifecycle marketing strategies successfully;Envision LATAM's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.Requirements:3-5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing;Experience in launching both large-scale and targeted campaigns throughout the user lifecycle;Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation;Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred;Experience in user segmentation, customer lifecycle management, and A/B testing;Background in product development, product life-cycles, business process re-engineering, and continuous innovation;Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. Expertise in data mining, measurement, and analysis;Creative thinking for developing innovative marketing strategies and engaging campaigns;Strong organizational and project management skills to manage multiple campaigns and initiatives simultaneously;Proficiency in Microsoft Excel or Google Sheets;An innate propensity for urgency and outstanding work ethics;Portuguese native and Fluency in English;Crypto enthusiast is a plus.Working at Binance• Be a part of the world's leading blockchain ecosystem that continues to grow and offers excellent career development opportunities.• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless.• Tackle fast-paced, challenging and unique projects.• Work in a truly global organization, with international teams and a flat organizational structure.• Competitive salary and benefits.• Flexible working hours, remote-first, and casual work attire.Learn more about how Binancians embody the organization's core values, creating a unified culture that enables collaboration, excellence, and growth.Apply today to be a part of the Web3 revolution!Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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