Lifecycle Marketing Manager, O&O Marketing LATCANZ, Prime VideoAmazon's Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as Lord of the Rings: Rings of Power, Jack Ryan and the Golden Globe winning The Marvelous Mrs. Maisel to Prime Original Movies like the Oscar-winning Manchester by the Sea, Coming 2 America and The Tomorrow War. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on...The LATCANZ Central Marketing Team for Amazon Prime Video is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. We support the LATCANZ Region, which consists of MX, BR, LATAM, CA, AU and NZ, and collaborate closely with our colleagues all over the globe. We have team members based in multiple locations including Mexico, Brazil, Canada, Australia and Seattle. We've grown rapidly in both size and influence and we're looking for a future leader to join us.As the Lifecycle Marketing Manager you'll be responsible for creating, executing and continually improving end-to-end lifecycle marketing campaigns using a mix of email, push notifications and placements on Amazon owned and operated properties including the Amazon.xxx retail website. Your main objective will be to optimize acquisition of new Prime Video customers through Marketplace offers (Rent/Buy movies & add-on subscriptions), driving engagement and reducing attrition of existing customers, while working with partner teams inside Amazon to drive awareness of the various Marketplace and Sports benefits.You will have shown that you can work autonomously and are as comfortable delivering on details as you are thinking big. You will have demonstrable expertise in driving data-driven lifecycle marketing strategy as well as campaign execution end-to-end including writing copy and directing creative assets. You will have shown you're able to work in a dynamic environment and can deliver results at pace.Key job responsibilitiesOwn the customer lifecycle marketing strategy for add-on Subscriptions and Prime Video Store customers. With the goal of contributing to the growth of the business, as well as increasing acquisition during promotional periods.You will accomplish this by owning the complete campaign creation and execution. You will manage key inputs including: targeting and segmentation, messaging, localization, creative, content/design, and planning.Execute new outbound and out-of-app best practices, driving scalability and automation across LATCANZ.Be responsible to QA and approve Marketplace campaigns, ensuring campaigns are executed to the highest standard across all marketing channels.Deep dive analysis providing data-based recommendations, and partner with BI to understand advanced campaign performance.Work closely with other channel leads, as well as peers in other regions within Prime Video and Amazon to ensure key launches and partnerships are supported.Work with Product Teams to drive automation when possible across the campaigns we design to drive customer retention.BASIC QUALIFICATIONS4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teamsExperience creating and executing email and push notification campaigns.PREFERRED QUALIFICATIONSExperience in multi-territory campaign managementExperience in digital marketing and content production timelines and processBilingual: Fluent in English and French.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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