About Rocket LawyerWe believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered. We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company's history, to capture audiences worldwide. We are expanding our team to take on this challenge!About the RoleRocket Lawyer is seeking a results-oriented email marketer to support our email marketing activities in the UK and Brazil. Specifically, you'll be tasked with driving engagement with members to increase trial conversions and monthly renewals and mitigate customer churn. You'll use a combination of outbound communication tools, primarily email, but with the opportunity to expand into other tools later in the year. This role reports to the UK Director of Marketing.ResponsibilitiesDrive customer engagement via outbound marketing channels to increase key business metrics like registrations, trial starts, trial-to-paid conversions, monthly renewals, and win back.Own the day-to-day execution of lifecycle marketing automation campaigns including submitting creative briefs, collecting assets from key stakeholders, building campaign logic, segmentation, scheduling, testing and reporting back results and KPIs.Work with the Content Marketing team to identify and promote content and marketing landing pages.Optimize engagement and conversion rates through A/B and multivariate testing. Help to build processes to enable continuous experimentation and iteration.Responsible for working with Product to implement new emails and journeys as we release new ways our members can use Rocket Lawyer.Monitor email health metrics for both countries, including open rates, click rates and deliverability.Understand our customers to deliver a truly personalized experience across their customer journey.Stay on top of new marketing retention trends & recommend new marketing tactics to increase engagement continuously.Maintain databases and improve email deliverability, health and data integrity.Collaborate with key stakeholders to support new Product launches and Go-to-Market Campaigns for new features.Requirements5-7 years of experience in digital marketing with an emphasis on customer relationship management, marketing automation and retention.Fluent in English and Brazilian Portuguese.Understanding of best practices in the development and delivery of CRM communications.Hands-on experience with marketing automation tools such as Iterable, Braze or other marketing automation platforms.Demonstrated experience building workflows, understanding business and data requirements.Analytical and experimental mindset. Able to leverage data and insights to brainstorm ideas, and make recommendations to drive growth.Ability to manage multiple projects with a keen eye for detail.Team-player mindset and the ability to work with a wide range of individuals.Excellent verbal and written communication skills.Comfortable editing HTML.Bonus points if you have:Subscription marketing experience.Experience with executing & managing SMS & Push Campaigns.Benefits & PerksPrivate health insurance.Life insurance.Meal/Food voucher.Wellhub partnership.Mental health assistance.Birthday off.Daycare assistance.Financial support for those who have children with special needs and disabilities.Employee referral program.Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates.Regime de contratação: CLTBrazil Monthly Compensation: R$12.000—R$12.000 BRL.
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