Lead Womens Product PR team to optimize brand desirability and awareness in Japanese market
Establish and maintain close relationship with internal and external stakeholders to gain best exposing opportunities for the brand / products to drive business
REPORTING STRUCTURE
PR Director
INTERNAL RELATIONSHIP
Womens Product, W&FJ, Fragrance PR team,
Other M&C managers (Corporate PR, Edition, Digital etc)
Product PR team of Headquarters
EXTERNAL RELATIONSHIP
Media
Influencers / Opinion Leaders and their management offices
**MAIN RESPONSIBILITIES**:
Plan, propose and execute annual PR strategy and activities in line with Paris Headquarter as well as local merchandising and retail initiatives.
Establish and maintain close relationships with press, opinion leaders, freelance journalists, stylists and others in fashion industry.
Manage event agencies and PR agencies to execute influencer activities.
Coach and develop team members with day-to-day operations (sample transactions in the showroom, coordination and negotiation withmedia).
Manage product presentations (twice a year) plus occasional product launching events.
Make and analyze monthly PR report.
Plan and manage PR budget.
DEVELOPMENT OPPORTUNITIES
PR Manager of other LVMH Group companies.
PR Director
JOB REQUIREMENTS
PR Management experience in luxury fashion industry
Established network with fashion magazines
Proactive leader with balance of strategic and creative/interpersonal skills
**Language**:
English (business level), native Japanese
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