BotCity is a pioneering hyperautomation platform backed by notable investors including Y Combinator and Softbank.
Specializing in RPA and AI, we provide advanced governance, orchestration, and developer tools to enable enterprises to scale their automation initiatives effectively.
With a philosophy that automation projects are software projects, we advocate a high-code approach, primarily using Python.
Serving over 1,000 companies across 73 countries, BotCity has established a strong global presence with implementation partners worldwide.
In 2024, we were celebrated on
G2.com
as one of the world's top 25 emerging platforms alongside industry giants like MidJourney, WhatsApp Business, and Slack.
Recognized by Endeavor as a ScaleUp in 2023, and growing at a double-digit monthly rate, our dynamic teams are located across Brazil, the US, and Europe.
The Marketing Analyst will be responsible for developing, managing, and executing the entire social media strategy across multiple platforms to strengthen BotCity's brand awareness and boost sales lead generation.
This role will also support the team across other initiatives such as Marketing metrics dashboard and events support.
We seek a highly motivated professional with a broad, generalist experience in Marketing, especially with managing and executing social media strategy, who is resourceful, detail-oriented, and capable of working autonomously.
This position will report to the Head of Marketing.
Responsibilities
Create and schedule posts, monitor engagement, and analyze the effectiveness of social media campaigns across multiple platforms, including content creation.
Collect, organize, and analyze data from social media platforms as well as from other marketing channels (email, SEO, paid ads).
Generate reports and dashboards to provide insights into campaign performance, customer behavior, and market trends.
Collaborate with internal teams such as Product and Sales to develop social media strategies that align with Marketing initiatives.
Conduct market research, including competitor analysis, to identify trends and opportunities, specifically within the social media space.
Support the execution of A/B tests, tracking results, and recommending improvements to both social media campaigns and broader marketing strategies.
Assist in presentations and reports to communicate marketing performance, including social media outcomes.
Support with other broader Marketing initiatives, including but not limited to events organization and PR efforts.
Required Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience (2+ years) with social media management and content creation.
Knowledge of digital marketing channels, especially social media, SEO, and email marketing.
Excellent written and verbal communication skills, with a knack for creating engaging content.
Strong analytical skills with familiarity in data analysis tools like Google Analytics, Excel, or similar.
Experience working with MS Office/Excel, Google Suite, Notion.
Ability to travel as needed to meet the team.
English - Advanced (Reading, Comprehension, and Writing).
Preferred Qualifications
Experience with visual design and video editing tools.
Familiarity with marketing automation platforms (e.g., HubSpot, Mailchimp).
Experience with A/B testing and other optimization techniques for social media campaigns.
Experience working in an early-stage, high-growth startup.
Competitive compensation.
Paid time off (30 days per year).
100% remote and flexible hours.
Opportunity to work in a global team with teams in San Francisco and São Paulo.
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